Home / Knowledge / News / Apparel/Garments / Williamson-Dickie launches new logo on 90th anniversary
Williamson-Dickie launches new logo on 90th anniversary
06
Jun '12
Williamson-Dickie Mfg. Co. unveiled new corporate branding in honor of its 90th anniversary. The branding pays tribute to the company's unwavering position as the leading global maker of innovative, trusted and durable work wear at an incomparable value while representing the brands and global locations within the Williamson-Dickie portfolio.

The new brand mark or logo introduces an interlocking, woven "WD" monogram; the firm's 1922 founding date; a double-stitch graphic honoring apparel design elements; and a contemporary Williamson-Dickie logotype reinforcing the organization's manufacturing roots.

"Dickies has always been our flagship brand," says Philip Williamson, CEO and Chairman of Williamson-Dickie Mfg. Co. "It's only fitting to commemorate our 90th anniversary – and the business growth, geographic expansion and brand acquisitions we've seen in that time – with a new parent company logo and corporate website. It's our way of marking the next exciting chapters of this storied and iconic company."

Over the course of nine decades, Williamson-Dickie has evolved from the U.S. Overall Company to the Dickies brand; acquired Workrite and Kodiak-Terra; and expanded its business across North America and internationally to Europe, the Middle East, China, Japan, plus exclusive distributorships including South America, Africa and Australia to name a few.

The company's product assortment has seen similar expansion, from bib overalls to U.S. military uniforms in World War II to men's and women's work wear, kids' apparel, footwear and fire resistant clothing. An extensive portfolio of licensing agreements takes the Dickies brand into new categories, including juniors' apparel, hats and cold weather accessories, belts and leather goods, gloves, bags, sunglasses, boys' fashion tops, men's graphic tops, men's and women's loungewear, socks, chef wear, medical wear, automotive accessories and more.

"Williamson-Dickie Mfg. Co. has seen tremendous growth over 90 years while remaining steadfastly committed to who we are and those we serve," continued Williamson. "It's a responsibility and an honor to be a steward of this company, as well as a part of the legacy for future generations."

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922.

Williamson-Dickie Mfg. Co

Must ReadView All

Apparel/Garments | On 5th Dec 2016

EC proposes new tax rules to support e-commerce in EU

The European Commission (EC) has unveiled a series of measures to...

Apparel/Garments | On 5th Dec 2016

Traders to intensify adoption of digital payments

Adoption of digital payments in their existing business format would...

Textiles | On 5th Dec 2016

US textile & apparel exports down 6.44% in Jan-Sept ’16

The exports of textile and apparel from United States were down 6.44...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search