Home / Knowledge / News / Apparel/Garments / Williamson-Dickie launches new logo on 90th anniversary
Williamson-Dickie launches new logo on 90th anniversary
06
Jun '12
Williamson-Dickie Mfg. Co. unveiled new corporate branding in honor of its 90th anniversary. The branding pays tribute to the company's unwavering position as the leading global maker of innovative, trusted and durable work wear at an incomparable value while representing the brands and global locations within the Williamson-Dickie portfolio.

The new brand mark or logo introduces an interlocking, woven "WD" monogram; the firm's 1922 founding date; a double-stitch graphic honoring apparel design elements; and a contemporary Williamson-Dickie logotype reinforcing the organization's manufacturing roots.

"Dickies has always been our flagship brand," says Philip Williamson, CEO and Chairman of Williamson-Dickie Mfg. Co. "It's only fitting to commemorate our 90th anniversary – and the business growth, geographic expansion and brand acquisitions we've seen in that time – with a new parent company logo and corporate website. It's our way of marking the next exciting chapters of this storied and iconic company."

Over the course of nine decades, Williamson-Dickie has evolved from the U.S. Overall Company to the Dickies brand; acquired Workrite and Kodiak-Terra; and expanded its business across North America and internationally to Europe, the Middle East, China, Japan, plus exclusive distributorships including South America, Africa and Australia to name a few.

The company's product assortment has seen similar expansion, from bib overalls to U.S. military uniforms in World War II to men's and women's work wear, kids' apparel, footwear and fire resistant clothing. An extensive portfolio of licensing agreements takes the Dickies brand into new categories, including juniors' apparel, hats and cold weather accessories, belts and leather goods, gloves, bags, sunglasses, boys' fashion tops, men's graphic tops, men's and women's loungewear, socks, chef wear, medical wear, automotive accessories and more.

"Williamson-Dickie Mfg. Co. has seen tremendous growth over 90 years while remaining steadfastly committed to who we are and those we serve," continued Williamson. "It's a responsibility and an honor to be a steward of this company, as well as a part of the legacy for future generations."

Williamson-Dickie Mfg. Co. is the world's leading provider of authentic work apparel, specializing in innovative performance work wear since 1922.

Williamson-Dickie Mfg. Co


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search