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UAE businesswoman launches new apparel brand
12 Jun '12
1 min read
UAE engineer-cum-businesswoman Nazel Al Sabbagh has unveiled a new apparel brand “Zari O’Bressam”.
The new clothing label has joined the list of several UAE apparel brands that are trying to have a global footprint through aggressive marketing, innovative designs and excellent quality.
Zari O’Bressam would target to achieve more than 20 percent UAE market share during the next three years, according to Al Sabbagh.
The Gulf apparel and fashion industry is growing at 15 percent annually and the new clothing brand would become a key Emirati player in the region, Al Sabbagh said.
The new apparel label would not only cater to the ever growing demand for stylish modern costumes that mirror Emirati culture, but also support young talent from the country, she said.
Fibre2fashion Newsdesk - India
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