For the Spring/Summer 2013 season, Atelier GARDEUR presents two ladies’ trouser styles produced with sustainability in mind: “Made i Green” and a fair-trade certified denim style.
“In the men’s segment, the topic of trend and sustainability has been connected with Atelier GARDEUR for many years. We are very happy that we can now also offer ladies’ trousers produced according to sustainability principles,” says Gerhard Kränzle, CEO of GARDEUR GmbH.
“Made in Green” refers to denim produced with less water and power than traditional denim. The modern slim fit trousers are available as of November in two authentic hues of blue: “mid stone” and “dark stone”. The addition of Tencel adds softness to the material.
In addition, Atelier GARDEUR also offers a Fair Trade Denim in the popular five pocket style “Inga” in the colours mid and dark stone. The fair-trade seal, certified by the charitable organisation TransFair, also evidences that the people involved in the production are treated in a socially responsible manner. For example, the small farming enterprises supplying the cotton for these trousers receive fair, above-world-market wages for their work. They also receive a fair-trade bonus for social projects.
With the fair-trade denim style for women, Atelier GARDEUR follows up on the successful concept developed for the men’s fashion segment. In 2007, GARDEUR presented the first men’s wear jeans made of fairly traded cotton. Nowadays, these trousers are amongst the most successful items in the menswear product range.
The Mönchengladbach-based trouser specialist GARDEUR manufactures high-quality and innovative women’s and men’s trousers with a perfect fit.
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