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Fresh Produce launches limited edition 'Made In USA' Tees
Jun '12

Fresh Produce, the Boulder, CO-based apparel company, is proud to be made in the USA. Known for its inspiring color, vibrant prints, and stylish, comfortable clothing, the company produces more than 80% of its garments – and purchases over 90% of its fabrics – in the USA.

Founders husband-and-wife team Thom and Mary Ellen Vernon started silk-screening T-shirts in bright graphics at a friend’s apartment and sold them out of a booth at the 1984 Summer Olympics in Long Beach, CA.

The demand from consumers for their brightly colored USA-branded T-shirts soon led to the start of the Fresh Produce brand. Now, on the eve on the 2012 Summer Olympics, Fresh Produce’s priority is still the customers’ needs, with two-thirds of Fresh Produce shoppers noting ‘Made in the USA’ as an important factor when buying apparel.

In a recent poll by the Alliance for American Manufacturing, 97% of people had a favorable view of goods made in the USA, seeing them as “of the highest quality and a way to support the economy”.

Fresh Produce is producing a limited edition ‘Made in the USA’ branded t-shirt. The coastal inspired t-shirt will be available online at www.freshproduceclothes.com on June 19th and in store on June 20th. The shirts will be offered in white or cool breeze in three different styles.

“Having our clothing manufactured in the USA is very important to our brand DNA, allowing us to consistently give our consumers the color and quality of clothing they have come to love and associate with our brand,” says Mary Ellen Vernon, Fresh Produce Founder & CEO.

“We started Fresh Produce by selling colorful, Olympic inspired T-shirts, and we continue to show our support by making nearly all of our apparel here and helping employ close to 400 full and part-time US workers.”

Made in the USA keeps Fresh Produce ‘fresh’: Its unique domestic manufacturing, ordering and re-ordering process enables Fresh Produce to respond and fulfill customer orders quickly.

This gives Fresh Produce’s 400 independent retail accounts, 25 company owned stores and online business the opportunity to re-stock the most popular items in the most popular colors multiple times during each season. The turnaround time on some garments from order-to-delivery is as little as 72 hours.

Better Quality Control: Because production takes place in southern California, Fresh Produce can make sure there is maximum quality control in everything from cutting, sewing and fabrication to sorting and finishing with the company able to closely monitor the process each step along the way.

This results in better quality clothing that women can wash and wear time after time, while still maintaining the integrity of the original garment.

Precise and consistent color saturation: With color a signature dimension of the brand, dyeing virtually all garments in Gardena, CA enables Fresh Produce to monitor and maintain their exacting color specifications.

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