Home / Knowledge / News / Apparel/Garments / Fresh Produce launches limited edition 'Made In USA' Tees
Fresh Produce launches limited edition 'Made In USA' Tees
15
Jun '12

Fresh Produce, the Boulder, CO-based apparel company, is proud to be made in the USA. Known for its inspiring color, vibrant prints, and stylish, comfortable clothing, the company produces more than 80% of its garments – and purchases over 90% of its fabrics – in the USA.

Founders husband-and-wife team Thom and Mary Ellen Vernon started silk-screening T-shirts in bright graphics at a friend’s apartment and sold them out of a booth at the 1984 Summer Olympics in Long Beach, CA.

The demand from consumers for their brightly colored USA-branded T-shirts soon led to the start of the Fresh Produce brand. Now, on the eve on the 2012 Summer Olympics, Fresh Produce’s priority is still the customers’ needs, with two-thirds of Fresh Produce shoppers noting ‘Made in the USA’ as an important factor when buying apparel.

In a recent poll by the Alliance for American Manufacturing, 97% of people had a favorable view of goods made in the USA, seeing them as “of the highest quality and a way to support the economy”.

Fresh Produce is producing a limited edition ‘Made in the USA’ branded t-shirt. The coastal inspired t-shirt will be available online at www.freshproduceclothes.com on June 19th and in store on June 20th. The shirts will be offered in white or cool breeze in three different styles.

“Having our clothing manufactured in the USA is very important to our brand DNA, allowing us to consistently give our consumers the color and quality of clothing they have come to love and associate with our brand,” says Mary Ellen Vernon, Fresh Produce Founder & CEO.

“We started Fresh Produce by selling colorful, Olympic inspired T-shirts, and we continue to show our support by making nearly all of our apparel here and helping employ close to 400 full and part-time US workers.”

Made in the USA keeps Fresh Produce ‘fresh’: Its unique domestic manufacturing, ordering and re-ordering process enables Fresh Produce to respond and fulfill customer orders quickly.

This gives Fresh Produce’s 400 independent retail accounts, 25 company owned stores and online business the opportunity to re-stock the most popular items in the most popular colors multiple times during each season. The turnaround time on some garments from order-to-delivery is as little as 72 hours.

Better Quality Control: Because production takes place in southern California, Fresh Produce can make sure there is maximum quality control in everything from cutting, sewing and fabrication to sorting and finishing with the company able to closely monitor the process each step along the way.

This results in better quality clothing that women can wash and wear time after time, while still maintaining the integrity of the original garment.

Precise and consistent color saturation: With color a signature dimension of the brand, dyeing virtually all garments in Gardena, CA enables Fresh Produce to monitor and maintain their exacting color specifications.


Must ReadView All

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Clash over monetary payment by UK at Brexit talks

Textiles | On 18th Oct 2017

Clash over monetary payment by UK at Brexit talks

The European Union (EU) and the United Kingdom (UK) are clashing over ...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Top executives
Textile industry, India

The event should be organised every year

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search