“Having more than tripled its revenues since being acquired in 2004, Vans is an amazing example of the power of VF’s business model that enables brands to grow profitably and globally while protecting their unique cultures,” said Eric Wiseman, VF Corporation Chairman and Chief Executive Officer.
“Our investments to grow Vans across a variety of platforms – product innovation, geographic expansion and direct-to-consumer – have provided us with a very strong foundation to support its next chapter of growth.”
Vans President Kevin Bailey underscored the importance of the brand’s rich heritage and authenticity in achieving its growth plans. “Since 1966, we have been focused on building products that enable creative self-expression. From our first skate shoe to this announcement of the LXVI line, Vans defines “Off the Wall” youth culture.
Generating increasingly more powerful connections with our consumers while leveraging the substantial resources of VF will drive our growth in both established and emerging markets, adding $1 billion in new revenues by 2016.”
Vans expects substantial growth in each major geographic region during the next five years. Growth in the Americas, representing about 70 percent of total revenues in 2011, will account for nearly half of the anticipated $1 billion in revenue growth.
With balanced growth across both wholesale and direct-to-consumer channels, a key focus will be expansion outside Vans’ core West Coast market. Major metropolitan areas such as New York City and Mexico City, where Vans has demonstrated great success, will be utilized as epicenters to drive brand awareness.
In EMEA (Europe/Middle East/Africa), Vans expects to add $350 million in revenues by 2016. This follows a year of exceptional growth in 2011 when Vans achieved 55 percent constant dollar revenue growth in the region. Building on successful strategic execution in the United Kingdom, Vans outlined how investments in social media, traditional advertising and grassroots events will serve as a catalyst to drive continued growth across Europe.
Asia Pacific (APAC) is expected to be Vans’ fastest growth region with its largest opportunity concentrated in China. Accounting for 8 percent of the brand’s revenues in 2011, APAC revenues are expected to nearly triple by the end of 2016, adding $170 million in growth.
Textiles | On 25th May 2018
The Government of India has relaxed cabotage rules for transportation ...
Textiles | On 25th May 2018
Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...
Knowledge sharing platform needed for sustainable water management
Textile & apparel bodies
The mid-term review of FTP is progressive, growth oriented
Union budget 2018-19 will have positive impact on apparel industry
Kusumgar Corporates is a leading manufacturer of technical textiles and...
MAG Solvics Private Limited was established in 1991 to design and develop...
Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Iago Castro Asensio
RCfil Distribuciones S.L.
Iago Castro Asensio, International Business Manager of RCfil...
Steve Cole of Xerium Technologies discusses the industry. Xerium is the...
Threads & Shirts
Threads & Shirts is a freshly-tailored concept providing men/women a...
India Boulevard is a San Francisco-based curated fashion marketplace that...
<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...