VF Corp's brand Vans outlines 5-year growth plan

Vans’ direct-to-consumer business, encompassing owned retail stores and e-commerce, should add $435 million in revenues by 2016. E-commerce is expected be Vans’ highest percentage growth channel, increasing nearly 40 percent annually and adding $100 million to revenues over the next five years. To showcase the brand’s wide array of footwear and apparel products, culture and imagery, Vans will continue to expand its retail stores, with plans to add more than 200 stores to its existing base of 310 stores.

Product Innovation – Vans Introduces LXVITM Line

Vans also revealed its new line of LXVI footwear, which features several new construction advances that result in a lightweight, flexible architecture that maximizes comfort and fit for the action sports enthusiast. Specific new innovations include:

• LuxLiner – a free-floating liner that improves comfort through increased airflow and fit.
• Waffleflex – a new tread design offering increased flexibility and decreased weight.
• UltraCush Lite – a custom blend of foams providing superlight cushioning.
• ActionFit – a proprietary lifted heel fit that gives a more lively feel to your step.
• PleasureCuff – advanced heel and collar cushioning offering uncompromised comfort.
• RapidWeld – new stitch-less construction that reduces weight while increasing durability and flexibility.

Vans LXVI footwear debuts with five innovative designs including, the lightest Vans shoe ever, Graph; the mid-top Secant; the all-terrain Inscribe; the modern Variable; and the unique Ortho. The product, with prices starting at $70, is expected to launch globally the last week of June at select Foot Locker locations, select specialty lifestyle retailers, selects Vans retail stores.

Additional Presenters and Replay

Additional presenters from VF and Vans included: Steve Rendle – VF Vice President and Group President, Outdoor & Action Sports Americas; Doug Palladini – Vice President, Vans Marketing; Rick Wood – VF President, Outdoor & Action Sports, EMEA; and Aidan O’Meara – VF President, Asia Pacific.

An archived copy of the webcast will be available in the investor relations section of VF Corporation’s website within a few hours of the conclusion of the presentation and remain available through July 14, 2012. Additionally, an event-specific microsite will house presentations and other meeting materials for easy future reference.

Vans, the original action sports footwear and apparel company, is part of VF Corporation. Vans collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-Tec line of protective gear and are sold globally in more than 170 countries through a network of subsidiaries, distributors and foreign offices.

VF Corporation