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Nike Football launches Juventus striking black away kit
Jun '12
Juventus will play in a striking black away kit for the 2012/13 season that highlights the determination and hunger for continued success of the famed club. The kit draws on inspiration from the glorious past of the Italian champions and future successes to come.

The details on the jersey, shorts and socks are a tribute to the values on which the Club was founded.

The crew neck design is inspired by the 1941-42 Coppa Italia winning jersey. The inner neck graphic on the shirt is a club motto - “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything).  

The socks are also all black with ‘Juventus’ written in white.

The new away kit is made from fabric constructed from recycled plastic bottles, making them Nike’s most environmentally friendly kit ever produced. Each kit (shirt and shorts) is made using up to thirteen recycled plastic water bottles. This innovative manufacturing process reduces energy consumption by up to 30% compared to manufacturing traditional polyester. Nike has used an estimated 115 million recycled plastic bottles to create its high performance national team and club kits since 2010.

The kits are made out of 23% lighter fabric with 20% stronger knit structure than Nike’s previous kits and feature Nike Dri-FIT technology to wick moisture away from athletes to help keep them cool and dry on-pitch.

Temperature regulation is helped by ventilation zones, consisting of a series of tiny laser cut holes from the under arms to the waistband, allowing air to circulate to keep players comfortable.

Nike Pro Combat base-layers are used by athletes to compliment playing kits to further improve comfort and increase protection from injury.

The Juventus Away kit is complemented by a lifestyle sportswear collection off the pitch designed for those fans eager to wear their passion for Juventus with style and elegance any time.

Nike Inc

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