Home / Knowledge / News / Apparel/Garments / Nike unleashes uniforms for Chinese athletes
Nike unleashes uniforms for Chinese athletes
19
Jun '12
Nike has unveiled the uniforms that will be worn in London this summer by Chinese athletes competing in Archery, Basketball, Beach Volleyball, Tennis, Track and Field, Weightlifting and Wrestling.

Innovations included Nike’s lightest-ever Hyper Elite basketball uniform for China’s men's and women's basketball teams and the Nike Pro TurboSpeed Uniform for China Track & Field.

Craig Cheek, Vice President & General Manager of Nike China, was joined at an event in Beijing by 22 Chinese athletes, including Yi Jianlian, Wang Shipeng, Zhu Fangyu, Liu Wei, Miao Lijie, Chen Nan, Tian Yuan, Lu Haojie and Wang Jiao to unveil the latest designs for the Chinese Federations.

“Nike has been bringing innovations to Chinese athletes since 1984. These new products can help athletes unlock their potential and perform their best,” said Cheek.

World champion Chinese hurdler Liu Xiang, who wore the Nike Pro TurboSpeed technology during his three consecutive wins at the IAAF World Grand Prix, shared his thoughts on the Nike Pro TurboSpeed track uniform.

“That was the first time for me to wear such a compressed yet comfortable uniform. By offering aerodynamic drag reduction, this technology helps me achieve my best performance,” he said.

Nike’s designs for the Chinese Federation uniforms draw inspiration from China’s rich and vibrant culture, combining Chinese calligraphy with modern architectural design elements. They use simple, powerful and vibrant lines to illustrate Chinese athletes’ strength and confidence.

The striking design of the uniforms evokes a strong sense of national pride. Inspired by the lyrics of China’s national anthem, the mantra “Arise, March On” is printed into the neckline of the basketball jersey.

The uniforms also combine superior lightweight performance with lower environmental impact as part of Nike’s ‘Better World’ ethos. Innovation is embedded into the design and development process from the very beginning, addressing use of environmentally preferred materials, reduction of waste and eliminating toxics. The Track and Field and Basketball uniforms are made using materials derived from recycled bottles.

Chinese national basketball player Yi Jianlian commented: “The new uniform and shoes are lighter and more breathable. The design, with its Chinese elements, makes us feel proud and confident on the court. I also really appreciate the commitment to the environment and the fact that the uniforms are made with recycled plastic bottles.”

Nike Inc

Must ReadView All

Apparel/Garments | On 27th Apr 2017

Boohoo's revenue increases 51% to reach £294.6 mn

Fashion e-commerce marketplace Boohoo has recorded a 51 per cent...

Apparel/Garments | On 27th Apr 2017

Amazon catching up with Flipkart in India: RedSeer

Online marketplace Amazon India has caught up with its biggest rival...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search