As part of the multi-year deal, Bowling Green, Ky.-based Russell Athletic will receive national exposure through television, radio and online media, and will be recognized in broadcast, outdoor and print advertising throughout Central Florida.
Russell Athletic will also enjoy a presence on in-stadium signage and at the entire week's schedule of Russell Athletic Bowl-related events, as well as a significant hospitality program for clients and customers.
"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl," said Gary Barfield, executive vice president, Russell Brands, LLC.
"We are also excited to extend our "Together We R" brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship."
Under terms of the agreement, consulted upon by Denver-based Impression Sports & Entertainment president Chris Foy, Russell Athletic will also be the exclusive apparel partner of Florida Citrus Sports, providing apparel and merchandise to all of FCSports' properties including the Russell Athletic Bowl, Capital One Bowl and Fresh from Florida Parade.
Additionally, Russell Athletic has committed to working with FCSports in the coming year to help negotiate the new conference agreements that will bring Orlando a premier bowl match-up after the current conference affiliations expire following the 2013 edition of the game.
"We are honored to add Russell Athletic as a bowl title sponsor and business partner through the 2015 season," said Steve Hogan, chief executive officer of Florida Citrus Sports. "'Together We R' committed to providing one of the best student-athlete experiences offered in the postseason and this agreement launches an exciting new era for this bowl game,".
Previous title sponsor Champs Sports will continue its relationship with Florida Citrus Sports as an "Official Partner" of both the Russell Athletic Bowl and the Capital One Bowl through 2014.
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