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Kohl's & Narciso Rodriguez to launch DesigNation range
Jun '12
Kohl’s Department Stores announced a partnership with Narciso Rodriguez, who will be the first designer for the retailer’s new limited-edition collection concept called DesigNation featuring fashions based on international inspiration from different premier designers. The launch DesigNation collection will draw creative influence from Rodriguez’s trip to Istanbul, Turkey earlier this year. It will be available exclusively at Kohl’s and Kohls.com beginning in early-November 2012.

Kohl’s will launch multiple DesigNation collections throughout the year. Each collection will feature a different designer, marrying his or her aesthetic with influence from various international destinations.

“Kohl’s has a long-standing history of successful and innovative long-term partnerships for both exclusive and national brands such as Simply Vera Vera Wang, Jennifer Lopez, Cuisinart and Levi’s,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “Additionally, we are pleased to offer our customers more fashion options through the DesigNation concept. We are confident that the Narciso Rodriguez collection will resonate with consumers nationwide and continue to position Kohl’s as a style destination.”

Rodriguez’s DesigNation collection for Kohl’s will feature misses apparel including outerwear, dresses, skirts, pants and shirts. Retail prices for the collection will range from $30 to $150. The collection will be available from November through December 2012.

“In Istanbul, I found beauty in colors, textures and patterns, but also in the nuances of the city; the patina on the walls, the color of the stone and the way people moved...” said Rodriguez. “I am excited to partner with Kohl’s to bring this DesigNation collection to life and provide women with beautiful clothing at an accessible price."

Kohl's Department Stores

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