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Apparel brand Pi-e-t creates religious t-shirts range
Jun '12
Pi-e-t is a new Christian apparel brand from South Florida that was created with the goal of designing Christian products using a different approach: Spreading the teachings of Christ through subtle messages and modern designs.

Pi-e-t's first product line consists of high quality Christian t-shirts for men and women with colorful and fashionable designs. Most of the designs are not obviously religious but they all carry a deeper message. The message is encoded and incorporated in the design. A person can scan the shirt with a smartphone and read the entire biblical passage that inspired the design.

Marco de Obaldia, vice-president and designer, says: "Our intention is to spark curiosity. We want people to wonder: what is that shirt about? People scan the code and get to read a passage of the Bible. It is a great way to spread the Word without being too pushy. The response has been great!"

Igl Dinger, president and designer explains: "We want our products to have substance. That is why we always start with the message. The message is a passage of the Bible that inspires us. The design comes from this inspiration."

The company has the goal to become a Christian clothing brand recognized for creating inspiring designs that help spread Christian teachings and for the quality of their products.


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