Home / Knowledge / News / Apparel/Garments / Turn Your World Around supports sustainability
Turn Your World Around supports sustainability
22
Jun '12
On the occasion of Rio+20, the U.N. Conference on Sustainable Development which is taking place in these days in Rio de Janeiro, Fabrica, Benetton Group’s communication research centre, has created Turn Your World Around, a communication project about sustainability.

The idea behind Turn Your World Around is that of an Earth whose future is entirely in our hands, that dominates us yet at the same time is better or worse, is closely tied to our decisions, our way of living and of developing our resources. Like a magic trick, Turn Your World Around uses images to show that today it really is possible to turn around people’s relationship with nature, to assume responsibility for our time on this planet by redirecting the economy towards a cleaner, more viable future.

The project will be released on the main social networks and will be visible for a year on the U.N. website. It is part of The Future We Want, a campaign launched by the United Nations to engage the public and mobilise energy and creativity around the world to envisage a sustainable future.

By joining The Future We Want, Benetton Group continues to focus its attention on social issues, which have always been at the heart of the brand’s advertising campaigns. At the same time, Turn Your World Around is part of Fabrica’s long-established commitment to socially active creativity. Over the years, numerous communication campaigns have been developed in association with non-profit organisations, including the United Nations, Reporters Sans Frontières and the World Health Organization (WHO), in addition to the work of COLORS magazine and the United Colors of Benetton campaigns.

Benetton Group

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search