Home / Knowledge / News / Apparel/Garments / Turn Your World Around supports sustainability
Turn Your World Around supports sustainability
22
Jun '12
On the occasion of Rio+20, the U.N. Conference on Sustainable Development which is taking place in these days in Rio de Janeiro, Fabrica, Benetton Group’s communication research centre, has created Turn Your World Around, a communication project about sustainability.

The idea behind Turn Your World Around is that of an Earth whose future is entirely in our hands, that dominates us yet at the same time is better or worse, is closely tied to our decisions, our way of living and of developing our resources. Like a magic trick, Turn Your World Around uses images to show that today it really is possible to turn around people’s relationship with nature, to assume responsibility for our time on this planet by redirecting the economy towards a cleaner, more viable future.

The project will be released on the main social networks and will be visible for a year on the U.N. website. It is part of The Future We Want, a campaign launched by the United Nations to engage the public and mobilise energy and creativity around the world to envisage a sustainable future.

By joining The Future We Want, Benetton Group continues to focus its attention on social issues, which have always been at the heart of the brand’s advertising campaigns. At the same time, Turn Your World Around is part of Fabrica’s long-established commitment to socially active creativity. Over the years, numerous communication campaigns have been developed in association with non-profit organisations, including the United Nations, Reporters Sans Frontières and the World Health Organization (WHO), in addition to the work of COLORS magazine and the United Colors of Benetton campaigns.

Benetton Group


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search