Home / Knowledge / News / Apparel/Garments / Dixcy to focus more on womenswear brand 'Scott for Her'
Dixcy to focus more on womenswear brand 'Scott for Her'
Jun '12
Dixcy Textiles, the Indian innerwear company that has a carved a niche for itself in the men’s innerwear market through its brand Dixcy Scott, is planning to increase its focus on its womenswear brand ‘Scott for Her’.

Speaking to fibre2fashion, Mr. Rahul Sikka, Director, Dixcy Textiles, said, “We are aiming at excelling and become a leader in all the product lines that we offer.”

“We plan to increase our focus on ‘Scott for Her’, a chic new casual collection for women, teenage and little girls,” he adds.
Apprising about the product range of ‘Scott for Her’, he says, “The product offering comprises of casual wear. It currently comprises capris, Tees and tracks for women; tracks, Tees, shorts and capris for girls; and tracks, Tees and shorts for teenage girls.”
Talking about the future growth pattern of womeswear segment, he opines, “The womenswear segment is expected to grow at a higher rate and reach market share equal to menswear by 2020.”
Besides focusing on the womenswear segment, Dixcy Textiles is currently developing its own e-commerce website. The company is also planning to open its own exclusive branded outlets (EBOs) very shortly.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search