Home / Knowledge / News / Apparel/Garments / Freya Active's campaign to re-engage women with sport
Freya Active's campaign to re-engage women with sport
25
Jun '12
Freya Active is a sister brand of Freya Lingerie and this new initiative comes as a response to research carried out by Sport England which suggests that over 338,000 UK women no longer play any sport at all.

Despite the fact that Britain is hosting the largest sporting occasion it has ever experienced, it appears many women in the UK have lost their sporting spirit. The last three years have seen a drop in the number of women participating in sports such as athletics, hockey, running and tennis.

Research reveals that confidence is a key factor as many women doubt their ability to play sports well. However, simply not being aware of sporting opportunities locally can be a barrier too.

Additionally, some women have suggested they struggle to afford the cost and time needed to play even 30 minutes of sports a few times a week.

Interestingly, one of the only sports women have remained loyal to in the UK is netball. With this in mind, Freya Active has launched a nationwide campaign to re-engage women with sport, and get 2,012 women ‘Back to Netball’ in 2012.

According to England Netball, the sport has seen a 15% rise in women taking part over the past three years. The Back to Netball scheme provides a gentle reintroduction for women of all ages. The programme is perfect for those looking to get fit whilst avoiding high gym fees – with flexible hourly sessions from as little as £2.

Freya Active will also be supporting England Netball’s Back to Netball 2012 Road Show - promoting the sport across the country at a number of different regional Olympic events as well as the Hyde Park and Victoria Park London Live events.

Ann Marie Manley, from Freya Active said, “With so much excitement building up around sport this year, it is surprising that so many women have stopped playing or taking part in sport. We’ve launched the get 2,012 women Back to Netball in 2012 campaign to try and win women’s love of sport back. It’s about the only sport which women haven’t dropped and there is a reason for that.”

Joanna Adams from England Netball said, “Netball is fun and energetic and is the perfect sport to pick up quickly again. People don’t realise how fit netball keeps you, you’ve got to be incredibly quick and just one hour burns off a lot of calories.”

Throwing and shooting during netball helps to strengthen biceps and triceps to create more toned and healthy-looking arms. Meanwhile, running and jumping during netball uses a number of leg muscles, working quadriceps, hamstrings and calf muscles to create more slender-looking legs.

Freya Active offers a wide range of sports bras up to an H cup. They are a division of Freya lingerie, who creates a wide number of lingerie, swimwear and sports bra styles up to a K cup.

Freya Active

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search