Home / Knowledge / News / Apparel/Garments / UK fashion retailer Boohoo.com eyes NZ market
UK fashion retailer Boohoo.com eyes NZ market
26
Jun '12
After its successful launch in the Australian market, UK’s online fashion retailer Boohoo is now focusing on tapping the New Zealand market. However, the retailer is likely to face tough competition in the NZ market as other leading retailers from the UK already mark their presence there.
 
Boohoo is one of the UK’s leading online fashion retailers, offering trend-led clothing at affordable prices.
 
Boohoo provides a wide selection of celebrity and catwalk inspired pieces and since its launch in 2006, the company has grown at 137 percent a year till date.
 
The online retailer currently ships its apparel products to the US and Australia, besides the UK, and has now shifted its focus to NZ by launching a customized site offering fashion-forward collections for men and women.
 
In addition to pricing the offerings in NZ dollars, the retailer is also offering free shipping.
 
The retailer’s decision to launch an e-commerce website in NZ was persuaded by a recent survey conducted by Nielsen New Zealand, which showed that the country has over 1.6 million regular online shoppers, i.e. 49 percent of the country’s overall population of above 18 years of age.
 
Also, it was found that 32 percent of the spending for online purchase was on clothing, shoes and accessories.
 

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search