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UK fashion retailer Boohoo.com eyes NZ market
Jun '12
After its successful launch in the Australian market, UK’s online fashion retailer Boohoo is now focusing on tapping the New Zealand market. However, the retailer is likely to face tough competition in the NZ market as other leading retailers from the UK already mark their presence there.
Boohoo is one of the UK’s leading online fashion retailers, offering trend-led clothing at affordable prices.
Boohoo provides a wide selection of celebrity and catwalk inspired pieces and since its launch in 2006, the company has grown at 137 percent a year till date.
The online retailer currently ships its apparel products to the US and Australia, besides the UK, and has now shifted its focus to NZ by launching a customized site offering fashion-forward collections for men and women.
In addition to pricing the offerings in NZ dollars, the retailer is also offering free shipping.
The retailer’s decision to launch an e-commerce website in NZ was persuaded by a recent survey conducted by Nielsen New Zealand, which showed that the country has over 1.6 million regular online shoppers, i.e. 49 percent of the country’s overall population of above 18 years of age.
Also, it was found that 32 percent of the spending for online purchase was on clothing, shoes and accessories.

Fibre2fashion News Desk - India

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