Home / Knowledge / News / Apparel/Garments / Invest in Africa to sponsor new shirts for Black Cats
Invest in Africa to sponsor new shirts for Black Cats
27
Jun '12
English Premier League football club Sunderland, nicknamed Black Cats, has entered into a two-year deal with not-for-profit group ‘Invest in Africa’, which will be the official sponsor of the new shirt of the Sunderland team.
 
On expiry of its five-year deal with Umbro, the club last month named German sportswear major Adidas as its new kit supplier.
 
The new kit, comprising a range of training wear and other items, would be officially unveiled on July 5. The kit would feature both the Adidas branding and Invest In Africa sponsorship.
 
The club entered into a deal with Invest in Africa, a partnership of companies formed by multinational oil company Tullow Oil to promote trade and business opportunities in Africa, in February, but the terms of the agreement were not clear.
 
However, as the club’s two-year kit sponsorship deal with Sunderland-based online gaming firm Tombola was due for expiry this summer, the club has brought in Invest in Africa as its new shirt sponsor.
 
Sunderland also announced that kitbag.com would take over operations of its three retail outlets, and also run its official online store.
 

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search