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Warschawski partners with apparel firm DJ Bennett
27
Jun '12
Warschawski, a full service branding, marketing, public relations, advertising and interactive agency, announced the addition of DJ Bennett to its client roster.  Warschawski will partner with DJ Bennett, the web's first and only sporting luxury destination, to develop and execute marketing communications strategies surrounding the launch of the company and its new website.  Terms of the agreement were not disclosed.

DJ Bennett offers a unique, internationally-curated collection of luxurious, technically superior, highly fashionable and performance enhancing sporting wear and gear.  The company's team of dedicated merchants, sports enthusiasts, and curators search the globe sourcing and discovering the finest apparel and gear for the passionately active.   

The e-commerce website caters to more than 20 different sports and sorts merchandise by sport, by season, by trend, by new arrivals, by brand, and by editor's top picks.  DJ Bennett partners with an array of authentic, luxurious and timeless style brands, many of which have limited distribution.  Some of these brands include Acquascutum, Animo, VPL, Zeal, Fred Perry, Ron Hill, X2U, Helly Hansen, Fairway & Greene, Grenoble, and Porsche.

The luxury apparel company will work with Warschawski to build awareness for the DJ Bennett brand and create excitement surrounding the new website, launching in summer 2012.

"DJ Bennett is a pioneer in the online sporting luxury market that will impact the way passionate athletes shop and buy gear," commented David Warschawski, CEO of Warschawski.  "We are thrilled to work with DJ Bennett on a marcom strategy that will resonate with the luxury consumer and help grow awareness and preference for the brand."

Warschawski


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