Home / Knowledge / News / Apparel/Garments / China named as emerging retail market by AT Kearney Index
China named as emerging retail market by AT Kearney Index
30
Jun '12
A.T. Kearney’s Global Consumer Institute released the 2012 Retail e-Commerce Index, “Online Retail: The New Frontier for International Expansion.”

This index examines the top 30 countries in the 2012 A.T. Kearney Global Retail Development Index and ranks the top 10 based on the retail e-commerce potential. The 2012 Retail e-Commerce Index reveals that large emerging markets with an active online user base and solid infrastructure offer retailers the greatest e-commerce potential in the near-term.

The Retail e-Commerce Index analyzes 18 infrastructures, regulatory and retail-specific variables to help retailers devise successful global e-commerce strategies and identify emerging market investment opportunities. The higher the ranking, the more potential a country has in the e-commerce sector.

Hana Ben-Shabat, A.T. Kearney partner and study co-leader commented, “Online retail in developing markets presents retailers with attractive growth prospects either by adding e-commerce to already existing store networks or as a market-entry vehicle. Entry via the online channel allows retailers to build their brands and learn about consumers without having to invest in store openings.”

Retail e-Commerce Index Results

China’s vast online retail market drives the country to the top ranking on the Retail e-Commerce Index. China’s current online retail market size of US$ 23 billion is second only to the United States and is predicted to explode over the next five years growing at 29 percent a year as Chinese infrastructure and online purchasing behaviors evolve.

While multiple categories are popular among Chinese online shoppers, consumer electronics and apparel are the largest two categories.

Mike Moriarty, A.T. Kearney partner and study co-leader said, “China’s infrastructure challenges hinder realization of the country’s full e-commerce potential.

Delivery infrastructure varies outside of metropolitan hubs and inhibits the efficiency and effectiveness of the ‘last mile’ of online retail product delivery.”

Brazil’s online market potential is a key factor in the country’s number two e-Commerce Index ranking. The country’s active online user base commands US$ 10.6 billion in online retail sales, the largest in Latin America.

Brazil’s online market is predicted to expand 12 percent a year over the next five years as online shopping becomes more mainstream across most retail categories. Appliance and consumer electronics are the most common products sold online in Brazil.

Online apparel sales are marginal as the fashion savvy Brazilian consumer values the social experience that comes with in-store shopping.

Russia is ranked number three in the 2012 e-Commerce Index, driven by a large online user base and a significant online retail market. Russia has 60 million internet users, the largest online population in Europe, and 15 million online shoppers.


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X