Home / Knowledge / News / Apparel/Garments / China named as emerging retail market by AT Kearney Index
China named as emerging retail market by AT Kearney Index
30
Jun '12
A.T. Kearney’s Global Consumer Institute released the 2012 Retail e-Commerce Index, “Online Retail: The New Frontier for International Expansion.”

This index examines the top 30 countries in the 2012 A.T. Kearney Global Retail Development Index and ranks the top 10 based on the retail e-commerce potential. The 2012 Retail e-Commerce Index reveals that large emerging markets with an active online user base and solid infrastructure offer retailers the greatest e-commerce potential in the near-term.

The Retail e-Commerce Index analyzes 18 infrastructures, regulatory and retail-specific variables to help retailers devise successful global e-commerce strategies and identify emerging market investment opportunities. The higher the ranking, the more potential a country has in the e-commerce sector.

Hana Ben-Shabat, A.T. Kearney partner and study co-leader commented, “Online retail in developing markets presents retailers with attractive growth prospects either by adding e-commerce to already existing store networks or as a market-entry vehicle. Entry via the online channel allows retailers to build their brands and learn about consumers without having to invest in store openings.”

Retail e-Commerce Index Results

China’s vast online retail market drives the country to the top ranking on the Retail e-Commerce Index. China’s current online retail market size of US$ 23 billion is second only to the United States and is predicted to explode over the next five years growing at 29 percent a year as Chinese infrastructure and online purchasing behaviors evolve.

While multiple categories are popular among Chinese online shoppers, consumer electronics and apparel are the largest two categories.

Mike Moriarty, A.T. Kearney partner and study co-leader said, “China’s infrastructure challenges hinder realization of the country’s full e-commerce potential.

Delivery infrastructure varies outside of metropolitan hubs and inhibits the efficiency and effectiveness of the ‘last mile’ of online retail product delivery.”

Brazil’s online market potential is a key factor in the country’s number two e-Commerce Index ranking. The country’s active online user base commands US$ 10.6 billion in online retail sales, the largest in Latin America.

Brazil’s online market is predicted to expand 12 percent a year over the next five years as online shopping becomes more mainstream across most retail categories. Appliance and consumer electronics are the most common products sold online in Brazil.

Online apparel sales are marginal as the fashion savvy Brazilian consumer values the social experience that comes with in-store shopping.

Russia is ranked number three in the 2012 e-Commerce Index, driven by a large online user base and a significant online retail market. Russia has 60 million internet users, the largest online population in Europe, and 15 million online shoppers.

Must ReadView All

Courtesy: Kraig Laboratories

Textiles | On 28th Mar 2017

Kraig gets certificate for silk production in Vietnam

Kraig Biocraft Laboratories, Inc., a leading biotechnology company...

Information Technology | On 28th Mar 2017

Intex Consulting signs partnership with Kawan Era Baru

Germany based Intex Consulting GmbH has entered into a strategic...

Courtesy: Creora

Textiles | On 28th Mar 2017

Hyosung holds Creora workshops in China, HK & Taiwan

South Korean specialty fibre producer Hyosung held a series of...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search