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ANTA Sports unveils official Chinese Olympic outfits
03
Jul '12
ANTA Sports Products Limited, a leading branded sportswear enterprise in China, is pleased to announce that the official unveiling ceremony of the winning outfit for the Chinese Sports Delegation of the London Olympics 2012 was held at Juyong Pass of the Great Wall of China on the evening of 26 June.

Ms. Xiao Min, Assistant Minister of the General Administration of Sport of China and Vice President of the Chinese Olympic Committee; Ms. Yang Yang, member of International Olympic Committee; Olympics gold medal winners Mr. Xu Haifeng and Ms. Guo Jingjing; as well as Mr. Li Qiang and Ms. Zhou Yu, members of National Canoe-kayaking Team, attended the event together and revealed the design of “Champion Dragon Outfit” tailor-made by ANTA Sports.

A Bold Breakthrough in Design Demonstrating the Culture of the “Dragon”

The core element of the “Champion Dragon Outfit” is the concept of the Chinese “Dragon”. ANTA Sports hopes to demonstrate to the world the essence and charisma of traditional Chinese culture when the CSD wears the “Champion Dragon Outfit” at the Olympic Games.

ANTA Sports discarded the red and yellow collage design used for past versions of the winning outfit. The new design continues to use the red and yellow colours from China’s national flag, but with the addition of a “Dragon” pattern that blends seamlessly with the plain layout in the middle part of the winning outfit, representing a bold breakthrough in the matching of colours that makes the overall image of the “Champion Dragon Outfit” grand yet simple.

Winning Outfit Integrates Technology, Functionality and Environmental Protection

The “Champion Dragon Outfit” adopts advanced technology such as the “Hydrophilic Non-Porous PU Coating Film” waterproof and breathable fabric, which prevents rain and snow from penetrating the fabric. In addition, the winning outfit’s Punching Laser technology, which features excellent breathability, enables the wearers to get rid of excess heat and moisture in order to experience greater comfort.

The fabric of the “Champion Dragon Outfit” benefits from advanced recycling technology with the use of recyclable yarn. Every ton of recycled yarn saves six tons of oil and reduces energy consumption by more than 80%, giving the “Champion Dragon Outfit” the most environmental-friendly features ever in the history of Olympic winning outfits in China.

A Combination of ANTA’s Multiple Top-Notch Core Technologies in the Winning Shoes

Furthermore, one of the ANTA Sports’ core technologies, A-Jelly, has been adopted in the winning shoes. The shock absorbing elastic scatters the force of impact on the feet so as to strengthen foot protection. Mesh fabric water repellent treatment is applied to the vamp, which prevents rainwater from penetrating the shoe and enabling the wearers to get expel moisture.


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