ANTA Sports unveils official Chinese Olympic outfits

Kick starts Olympics Marketing Strategies

In addition to the tailor-made “Champion Dragon Outfit” for the CSD, ANTA Sports also launched a series of Olympics marketing strategies to prepare for the upcoming London Olympics so as to encourage the Chinese athletes to achieve further success. The strategies include:

Cross-border Olympics marketing -- ANTA Sports has joined hands with the partners of IOC and the COC for the first time. The “Champion Dragon Outfit” will be displayed at McDonalds restaurants, Procter & Gamble booths and Hilton hotels to promote the Olympic spirit in a team effort;

IOC licenced products -- A comprehensive collaborate effort is being carried out together with the IOC. Apart from brand image promotion, various types of licenced products will be launched. Licenced products will be displayed and available at retail stores and e-commerce platforms of ANTA Sports; and

Olympic-themed TVC featuring star athletes -- ANTA Sports launched a brand new Olympic-themed TVC, inviting a number of star athletes who made Chinese sports history to take part, including Xu Haifeng, the first Chinese Olympic gold medal winner; diving queen Guo Jingjing; and Olympic table tennis champions Kong Linghui and Wang Hao.

Chairman and CEO of ANTA Sports Mr. Ding Shizhong said, “As a 2009-2012 stragetic partner of the COC, we have tailor-made winning outfits for the CSD and have been actively involved in the promotion of the Olympic sports in China. In addition, ANTA Sports is committed to training China’s most excellent athletes and coaches and to establishing a new era of in-depth cooperation between the Olympic Games and a top sportswear brand in China.

“The Chinese Olympic atheletes will start their journey to London next month and will wear the “Champion Dragon Outfit” on the Olympic victory podium where they will display China’s distinctive ‘Dragon’ and the strength of the Chinese sportswear brand to the world.”

As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including footwear, apparel and accessories.

ANTA Sports Products Limited