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Debenhams to create kids tee line for charity
Jul '12
Kids will have the chance to wear the latest designer t-shirt from the likes of Henry Holland, Julien Macdonald, Matthew Williamson, Roksanda Illincic, Jasper Conran, Pearce Il Fionda and John Rocha to help raise money for BBC Children in Need this summer.

Debenhams has joined forces with the charity and challenged 12 of its fashion designers as well as two fashion editors, to create a fun t-shirt for kids to be sold in stores and online. The T-shirts are priced from £7 and all profits will be donated to the charity.

As well as the usual children’s wear favourites such as Matthew Williamson and Jasper Conran, Designers at Debenhams; Henry Holland, Sadie Frost, Jemima French, Roksanda Ilincic and Ben de Lisi have also designed tees for little ones.

Launching in stores this summer, the tees for boys and girls have a spots theme to fit in with BBC Children in Need’s ‘show your spots, let’s raise lots’ campaign. BBC Children in Need works throughout the year, supporting projects across the UK to help make a difference to young lives and the Designer t-Shirts are the perfect way for children to show their support and help raise money for the charity.

The collection is playful, colourful and inspired by children, with each designer using their own handwriting and style to appeal to kids in a bid to raise thousands of pounds for the charity.

Celebrity designer Sadie Frost commented: “We are thrilled to be involved in a project for such a great cause. Jemima and I love involving our own children in our design work, so this was perfect!“

Designer Henry Holland commented: “I am delighted to be involved with his great project – BBC Children in Need does such hugely important work.”

Adam Rose, Divisional Trading Director for Childrenswear at Debenhams said: “We are proud to support the vital work of the BBC Children in Need through the launch of this fantastic range of designer t-shirts. We are sure that Mums, Dads and kids will love the exclusive designer styles and snap them straight up, helping million of children in the process.”

The whole range incorporates the spot theme and includes exclusive features such as Ben de Lisi’s iconic ‘Ella dog’ motif, an ice-cream design from FrostFrench and a bespoke face print by one of the Duchess of Cambridge’s favourite designers; Roksanda Ilincic.

Henry Holland’s design features a quirky dot-to-dot idea whilst Jasper Conran shows Pudsey in a hot air balloon.

Julien Macdonald’s design uses the slogan ‘Little Star – Pudsey Bear’, Rocha uses a graphic of a tree and Pineapple’s design is of Pudsey’s friend ‘Blush’ at a ballet class.

The Baker by Ted Baker girls and boys tees demonstrates the brand’s iconic use of slogans and graphics, with a graphic motif for boys and cute bunny design for Baker girls.

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