Home / Knowledge / News / Apparel/Garments / Brentwood acquires apparel retailer Sundance Holdings
Brentwood acquires apparel retailer Sundance Holdings
10
Jul '12
Brentwood Associates, a leading consumer-focused private equity investment firm based in Los Angeles, announced it has acquired a majority stake in Sundance Holdings Group, LLC. 

Sundance Catalog, founded by Robert Redford in 1989 and headquartered in Salt Lake City, Utah, is a leading multi-channel direct marketer and specialty retailer of women's apparel and accessories, jewelry and home furnishings.

Selling shareholders, including ACI Capital and Webster Capital, will retain a minority ownership stake, and the business will remain under the leadership of current president and CEO Matey Erdos.

"Sundance Catalog has grown to become a unique lifestyle brand with a compelling assortment of products that serve a large and highly loyal base of customers," said Eric Reiter, a partner at Brentwood. "As partners with management, we will continue to build upon the company's successful multi-channel distribution, and we expect significant growth as the business expands its product offering and broadens its retail footprint."

Sundance Catalog elevates the traditions of genuine American heritage into a sophisticated and creative style by integrating and promoting the work of individual artists and artisans in an authentic visual and narrative context. Sundance Catalog enjoys strong brand loyalty driven by uncompromising product quality and a commitment to complete customer satisfaction.

"Brentwood brings tremendous insight as we embark on the next level of growth," said Sundance president and CEO Matey Erdos. "Their experience in direct marketing and multi-channel retail, as well as their track record of building consumer brands, is extremely relevant to our future success."

Sundance Catalog is the ninth acquisition by Brentwood Associates' latest fund, Brentwood Associates Private Equity IV, L.P. This follows Brentwood's recent successful exits of portfolio companies Array Marketing Group, Filson Holdings, and Ariat International.

"We see tremendous opportunity in the Sundance Catalog's direct-to-consumer channels as management is in the early stages of leveraging a vast e-commerce toolset to more effectively serve their customers," said William Barnum, Jr., a partner at Brentwood and co-founder of the firm's private equity effort.  "Furthermore, we believe the company's retail strategy represents a significant growth opportunity and an additional path to deeper brand penetration."

The acquisition is being partially funded through a combination of senior and subordinated debt.  OneWest Bank, FSB is acting as administrative agent for the senior credit facility, while GarMark Partners is providing the subordinated debt.  Brentwood was represented by Greenberg Traurig LLP in conjunction with the transaction.  The Company was advised by Lazard Middle Market LLC with legal advice from Kaye Scholer LLP.

Brentwood Associates

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search