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Chinese garment firms focus on enhancing product value
12
Jul '12
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years by gradually developing R&D and design.
 
These enterprises are aiming to enhance their overall business competitiveness through upgrading technology, increasing product quality and marketing higher added value products.
 
Moreover, several garment companies are advancing towards upstream business, and have started to build brand image and indulge in application of new materials in order to increase their product value.
 
From 2005 to 2010, Chinese apparel exports achieved an average increase of 12.9 percent per year, while clothing and shoes production grew at an average of 21.4 percent per annum. It indicates that China’s garment enterprises, in particular, the enterprises with independent brands selling in domestic market, have increased their scale of production.
 
At the same time, brand awareness is growing among Chinese consumers. As per a survey made by HKTDC on different consumer products, including clothing and other personal wear products, brand is an important factor in consideration of Chinese consumers while purchasing products.
 
As a result, Hong Kong and Taiwanese brands are facing more intense competition while entering the Chinese market.
 

Fibre2fashion News Desk - China

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