Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years by gradually developing R&D and design.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
These enterprises are aiming to enhance their overall business competitiveness through upgrading technology, increasing product quality and marketing higher added value products.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
Moreover, several garment companies are advancing towards upstream business, and have started to build brand image and indulge in application of new materials in order to increase their product value.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
From 2005 to 2010, Chinese apparel exports achieved an average increase of 12.9 percent per year, while clothing and shoes production grew at an average of 21.4 percent per annum. It indicates that China’s garment enterprises, in particular, the enterprises with independent brands selling in domestic market, have increased their scale of production.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
At the same time, brand awareness is growing among Chinese consumers. As per a survey made by HKTDC on different consumer products, including clothing and other personal wear products, brand is an important factor in consideration of Chinese consumers while purchasing products.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
As a result, Hong Kong and Taiwanese brands are facing more intense competition while entering the Chinese market.
Chinese enterprises, especially apparel firms, are actively seeking transformation and upgradation in recent years #
Fibre2fashion News Desk - China