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High quality visitors than ever before at FATEX 2012
12
Jul '12
Business was brisk at this summer’s first ever June/July FATEX, the international fashion and accessories subcontracting trade show.

The show, which took place from 30 June to 3 July 2012, attracted genuine buyers from specialist chains, brands, department stores, distance sellers, supermarkets and ready-to-wear labels. 54% of these buyers came to place orders and 14% to choose samples, indicating that sourcing trade visitors had planned their visit to the show in advance. Visitors met suppliers with specific projects which they entrusted to the know-how of the 200 exhibitors from China, India, Bengal, Hong Kong, Indonesia, Belgium and France.

The second key reason to visit FATEX is to seek new manufacturing partners: visitors come to plan their key pieces at the best prices, build up a ‘stock’ of companies with the capacity to create their future collections, and be inspired by product ideas, techniques and specialist trends such as cashmere, cotton, denim, knits, socks and tights, embroidery and flock printing, to name but a few.

This summer’s show received very high-quality visitors, 60% of whom were regulars who attended the full 4 days of the show as work days rather than as casual visitors; the second two days being busier than the first two. Large volume orders were confirmed with exhibitors from more or less all countries present at FATEX. The wide range of apparel and fashion supply sources really paid off, with requests focused on both price and on the quality of the fashion products on offer. Although exact sales figures aren’t usually disclosed, the Bangladeshi pavilion intimated that it alone had generated over 8 million euros worth of contracts.

Despite this success with its core market, FATEX saw a 19% decline in overall attendance at this session, with fewer French buyers in particular. This is undoubtedly due to the overall decline in textile/apparel consumption in recent months and the consequent change of practice among the retail chains. For example, the partial shift away from long-distance sourcing by retailers in favour of local imports of smaller, short production runs, and the fact that retailers now have permanent offices in the majority of these countries.

Because FATEX was located in Hall 2.1, off the path of visitors from multi-brand outlets, the synergy with its sister shows was less apparent than in 2011. However, this ensured only genuine buyers attended, which was popular with exhibitors.

International visitor numbers varied, with visitors from Belgium up 16%, Italy up 8% and the United Kingdom up 6%, while there were fewer buyers from Spain and Germany than at the last session.

TOP 5 countries: Belgium, Italy, Spain, the United Kingdom and Germany.

Key visitors:

Australia: Angus Barrett, Orientique Australia… Belarus: Nelva… Belgium: Bellerose, Blue Stores Lola & Liza, Cadachica, Cassis Paprika,


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