Home / Knowledge / News / Apparel/Garments / Siyaram plans extensive expansion of Oxemberg brand
Siyaram plans extensive expansion of Oxemberg brand
12
Jul '12
Siyaram Silk Mills Limited, one of the leading vertically integrated textile companies in India, plans to extensively expand its menswear brand Oxemberg pan India. The company also envisages having a significant presence in the overseas market in the coming years.
 
Speaking to fibre2fashion, Mr. Gaurav Poddar, Director, Siyaram Silk Mills, said, “We envision that Oxemberg will cement its leadership position in the middle segment of the branded men’s ready-to-wear market in India and also have a significant presence in the overseas market in the coming years. We aim at making Oxemberg the most aspirational brand in this segment for our consumers.”
 
Oxemberg provides excellent quality fabric, stitch, fit, finish and embellishments – thus providing comfort at a genuine value. It makes the wearer feel stylish, contemporary and confident and always creates the right impression.
 
“The main USP of Oxemberg clothing is that it provides menswear fashion with attitude and value for money. The goal of the brand is to meet the desires and aspirations for lifestyle elevating products that reflect the self assurance of young professionals in India today,” avers Mr. Poddar.
 
Oxemberg clothing consists of formal shirts and trousers, fashion formal shirts, semi-formal trousers, Beach Pebble – a range of washed formal shirts, and Opulento – a true combination of the classic with the contemporary.
 
The brand targets a relatively younger audience group, the range being 23-35 years, with a monthly household income of Rs. 20,000-Rs.50,000.
 
Currently Oxemberg is sold through 105 franchises and 15 company-owned Siyaram’s Fashion Avenue outlets. Oxemberg is also selling in around 150 point of sale in large format stores and approximately 2000 MBOs.
 
“Earlier our MBOs were concentrated mostly in South India, but now we have a pan India presence and all zones are contributing substantially for the brand’s growth,” informs Mr. Poddar.
 
“We will extensively expand on pan India level through the increase in retail, MBO and large format stores across India and reach out more easily to our customers. In the near future, we are also planning to open exclusive Oxemberg outlets,” he reveals.
 
Overseas, Oxemberg is already present in Sri Lanka and the Middle East. “We are looking at opportunities in other international markets to partner with local associates who can help us to develop distribution network and at the same time we can leverage their knowledge and contacts to establish the brand,” says Mr. Poddar.
 
 

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search