“As a brand, Oxemberg has carved a niche for itself in the apparel industry. Our clothes are designed keeping in mind the customer’s comfort with his inner rhythm and music, rather than just putting a series of apparel for him to chose from. Our customers are today’s ambitious and status conscious youth who want contemporary styling and excellent quality at a ‘value for money’ price tag,” he exclaims. “Being a part of Siyaram, we are in a unique position to provide a range of apparel which shall satisfy both the customers’ demand for attractive clothing as well as their value for money consciousness, which shall drive the brand strongly in the future. We are also aiming to bring in innovation in our product category,” he adds.
Siyaram Silk Mills Limited, one of the leading vertically integrated textile companies in India, plans to extensively expand its menswear brand #
Fibre2fashion News Desk - India