Home / Knowledge / News / Apparel/Garments / Apparel brand QSD unveils fresh cotton scented carton
Apparel brand QSD unveils fresh cotton scented carton
12
Jul '12
Following up on the Baby Powder scented A-PET folding carton that was a retail success for apparel maker QSD, Transparent Packaging Inc. has produced a Fresh Cotton scented package.

Compression apparel marketer QSD, who develops maternity and post maternity undergarments that help support and enhance a woman's figure, wanted a package that would be truly unique and memorable in the competitive women's lingerie market. They achieved that goal with a hexagon shaped folding carton using A-PET material (often referred to as acetate).

The hexagon shaped package was originally designed by Transparent Packaging's team and when QSD became aware that Transparent Packaging could apply an encapsulated fragrance to the outside of the carton, QSD jumped at the opportunity.  "Having a nice fragrance associated with our product packaging really sets us apart," said Carine Villeneuve, Marketing Manager for QSD.  The scented package is one of the consistent styling cues that is driving the QSD Angel Care™ maternity wear brand recognition.

The outer surface of the printed hexagon shaped box has a scented varnish applied. It releases a gentle fresh cotton fragrance just by consumer handling the package. If it is intentionally rubbed, it will release more fragrance. The fresh cotton scent was chosen because of the warm comfortable home feelings associated with fresh linens.

Transparent Packaging has over 60 "stock "fragrances available, plus the ability to apply custom fragrances, giving its clients plenty of choices to develop a unique and memorable package. Other applications that have used a scented plastic carton include hair care product packaging, perfume packaging, and promotional packages.  Many of the Transparent Packaging staff have a strawberry scented business cards!

Transparent Packaging Inc. is an amalgamation of what was previously three competitors: Transparent Packaging, Sicht-Pack, and Look Packaging. The first in the industry to pioneer sustainable, 50% post consumer recycled PET clear folding cartons, Transparent Packaging focuses strictly on the specialized non-paper packaging converting business.

Products: Clear folding cartons, Point of purchase Gravity feeders, shelf flags, DVD and literature holders, clear rigid windows for sbs cartons, set box covers and clear sleeves.

Transparent Packaging Inc.


Must ReadView All

Textiles | On 18th Aug 2017

Turkey imposes temporary duty on POY from 7 countries

Turkish ministry of economy has announced imposition of provisional...

Textiles | On 18th Aug 2017

GST return filing deadline for transitional credit

For businesses who want to avail the transitional input tax credit...

Apparel/Garments | On 18th Aug 2017

AEPC wants clarity on minimum wages for garment sector

The Apparel Export Promotion Council (AEPC) has urged the Indian...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search