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Tommy Bahama expands online store global footprint
Jul '12
Tommy Bahama has announced the next step in the company's international expansion with plans to ship its island-inspired sportswear and accessories to more than 100 countries. The popular lifestyle brand has partnered with FiftyOne Global Ecommerce, the largest provider of global ecommerce services to U.S. retailers, to immediately expand Tommy Bahama's international reach by delivering paradise to customers around the world.

Tommy Bahama started their international expansion earlier this year with the opening of retail stores in Macau and Singapore. Additional locations are planned for Hong Kong, Tokyo and other markets. The partnership with FiftyOne further expands Tommy Bahama's international reach and will dramatically raise awareness of the Tommy Bahama brand name around the globe.

It also gives international shoppers the ability to connect with the relaxed island lifestyle brand and enjoy the same online experience as U.S. consumers. To accommodate the new global online customer, Tommy Bahama has created a new "International Fit" that offers the same relaxed Tommy Bahama style, but slimmed down and proportioned to offer other fit options for customers in different countries.

"We're very excited about our partnership with FiftyOne and the opportunity to ship to 100 countries," said Doug Wood, President and COO of Tommy Bahama. "The launch of this next phase in our international strategy will give Tommy Bahama the ability to reach more customers around the world with our relaxed lifestyle message."

The partnership with FiftyOne gives international ecommerce customers the opportunity to shop for Tommy Bahama products, and to purchase and checkout with automatic currency conversions, local payment options and landed cost delivery guaranteed to more than 100 countries globally. FiftyOne also assists in key site optimization and localization, and cross-border delivery and import processes to ensure international shoppers get the same high quality Tommy Bahama ecommerce experience as U.S. customers, and can purchase products from Tommy Bahama brands with confidence and certainty.

"Partnering with Tommy Bahama to help continue growing its business outside the U.S. is a great project. FiftyOne will export not only an ecommerce site but an entire brand feeling and identity," said Michael DeSimone, CEO of FiftyOne Global Ecommerce. "Tommy Bahama is making big moves to reach customers around the world, and its global ecommerce offering will stay true-to-brand, delivering the high quality experience customers have grown to love and making it easy for people to purchase their products regardless of where they live."

Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc.  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men's and women's sportswear, swimwear, accessories and a home collection. 

Tommy Bahama

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