Home / Knowledge / News / Apparel/Garments / Tommy Bahama expands online store global footprint
Tommy Bahama expands online store global footprint
13
Jul '12
Tommy Bahama has announced the next step in the company's international expansion with plans to ship its island-inspired sportswear and accessories to more than 100 countries. The popular lifestyle brand has partnered with FiftyOne Global Ecommerce, the largest provider of global ecommerce services to U.S. retailers, to immediately expand Tommy Bahama's international reach by delivering paradise to customers around the world.

Tommy Bahama started their international expansion earlier this year with the opening of retail stores in Macau and Singapore. Additional locations are planned for Hong Kong, Tokyo and other markets. The partnership with FiftyOne further expands Tommy Bahama's international reach and will dramatically raise awareness of the Tommy Bahama brand name around the globe.

It also gives international shoppers the ability to connect with the relaxed island lifestyle brand and enjoy the same online experience as U.S. consumers. To accommodate the new global online customer, Tommy Bahama has created a new "International Fit" that offers the same relaxed Tommy Bahama style, but slimmed down and proportioned to offer other fit options for customers in different countries.

"We're very excited about our partnership with FiftyOne and the opportunity to ship to 100 countries," said Doug Wood, President and COO of Tommy Bahama. "The launch of this next phase in our international strategy will give Tommy Bahama the ability to reach more customers around the world with our relaxed lifestyle message."

The partnership with FiftyOne gives international ecommerce customers the opportunity to shop for Tommy Bahama products, and to purchase and checkout with automatic currency conversions, local payment options and landed cost delivery guaranteed to more than 100 countries globally. FiftyOne also assists in key site optimization and localization, and cross-border delivery and import processes to ensure international shoppers get the same high quality Tommy Bahama ecommerce experience as U.S. customers, and can purchase products from Tommy Bahama brands with confidence and certainty.

"Partnering with Tommy Bahama to help continue growing its business outside the U.S. is a great project. FiftyOne will export not only an ecommerce site but an entire brand feeling and identity," said Michael DeSimone, CEO of FiftyOne Global Ecommerce. "Tommy Bahama is making big moves to reach customers around the world, and its global ecommerce offering will stay true-to-brand, delivering the high quality experience customers have grown to love and making it easy for people to purchase their products regardless of where they live."

Tommy Bahama is owned by Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc.  Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is a lifestyle company that defines relaxed, sophisticated style in men's and women's sportswear, swimwear, accessories and a home collection. 

Tommy Bahama


Must ReadView All

Apparel/Garments | On 26th Sep 2017

US raises annual AGOA quota for textiles

The US Committee for the Implementation of Textile Agreements has...

Textiles | On 26th Sep 2017

Thrace-LINQ expanding Dorchester County operations

Thrace-LINQ, a global supplier of fabrics for the textile industry,...

Courtesy: Levis

Fashion | On 26th Sep 2017

Google unveils smart denim jacket with Levi Strauss

Ending the months-long wait, Google has unveiled its smart denim...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
75.5%
No
12.2%
Skip
12.2%

Total Votes: 49

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.3%
No
24.5%
Skip
12.2%

Total Votes: 49

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.8%
No
6.1%
Skip
6.1%

Total Votes: 49

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
71.4%
No
10.2%
Skip
18.4%

Total Votes: 49


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search