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Lingerie & swimwear trade show to kick off from Aug 5
13
Jul '12
CURVExpo, now in its seventh year, has continued to grow internationally and in the swimwear category.

CURVENY New York will welcome 255 brands, 59% from outside the US. The show will take place on August 5, 6, and 7 in a larger home at the Javits Center. Hall 1E & 1D will allow room for all the new booths and give exhibitors more space to unwind in the expanded lounge area. The dates coincide with the New York Swimwear market week. Top retailers are going to be in the city, and will be able to maximize their time in the newly created CURVENY New York "one stop shop" featuring 72 Swimwear brands.

The representation of international brands has grown as well with 151 brands that have a long history of servicing the North American market, such as Canadian brands (26), French brands (26), and UK brands (22). A larger presence of Colombian brands (11) will be noted on the floor; indeed the Free Trade Agreement that was been ratified at the beginning of 2012 now makes Colombian Brands extremely attractive in many respects: styling and fit, price positioning, and service flexibility.

Innovation is the perfect adjective used to describe the best the August 2012 New York and Las Vegas Shows: On one side, brands have worked very hard not only coming up with new designs, fabrics, and products, but also with immediate delivery programs and private label possibilities. On the other side retailers will discover 80 newcomers to the shows.

To mention a few: Calvin Klein Swim, DO Paris (The new hot swimwear brand at the Bon Marche Paris), Ella Moss and Splendid (with their brand new lingerie Lines), It Figures (with its new revamped swimwear line), Paladini Italy (with its super elegant lingerie line), Vince Camuto (with its one of a kind Hollywood-feel swimwear line), and Nicole Miller shapewear knows how to make shapewear so classy...

Then the show goes on the road to Las Vegas, where it will showcase the Spring/Summer 2013 designs of 158 Brands, 50% of which are Swimwear Brands, to west coast retailers at the exquisite Venetian Hotel from August 21-23.

Joining CURVENV Las Vegas this year are more than 71 designer swimwear lines giving a sneak peek at their new looks. This is the first time so many swimwear brands will preview their latest collections in one location.

CURVENV Las Vegas has become the ultimate resource for all retailers West of the Mississippi and from Canada by offering a classy and professional environment as well as the best of the best Brands representation on the West Coast. As such, CURVENV is now being thought of as the Swim Fashion Week of Las Vegas!

Both the New York and Las Vegas shows will feature networking events, seminars, parties, and runway fashion shows in order to give attendees a fully rounded experience.

Among other events, attendees can RSVP online for: The Get Together Breakfast Seminar, held the first day of each show as a key debriefing meeting for retailers to have an overview of the show.

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Courtesy: UN Department of Public Information

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