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French Toast expects double-digit sales growth this season
Jul '12
French Toast Official School Wear, the leading supplier of children’s school uniforms and clothing that adheres to school dress code requirements, projects its back-to-school sales will increase by at least 10 percent, representing the company’s strongest season in five years.

Nearly one in four public school students attend a school with a uniform or dress code, and the company said there will be another 100,000 students who will be wearing such clothing for the first time beginning this fall.

Geographically, the South leads the way with more than 60,000 of those 100,000 public school students expected to wear clothing that is compliant with school policy in the coming school year.

“A dress code makes life easier for students, parents and administrators,” noted Michael Arking, President of frenchtoast.com. “The dress code puts children in the right frame of mind to learn, parents are spared unnecessary fights about what their children should wear, and administrators can more easily identify who belongs in the school and who doesn’t.” Arking added that there are even some studies and anecdotal evidence that a dress code can help prevent bullying.

The company said that parents are getting “double-duty” out of the uniforms, with many using the clothing for non-school occasions, such as attending church or family functions. There has also been a very positive response toward more fashion elements in girls’ uniforms, including feminine silhouettes for tops and on-trend styles in pants, and a larger selection of colors in polos for girls and in boys’ uniforms.

Certain schools have expanded their lists of acceptable top colors in their dress codes, and are even allowing shorts and skorts, at least until the summer heat subsides.

While parents are creatively stretching their back-to-school dollars, Arking cited the importance of French Toast’s price-value equation to parents who expect quality and durability at an affordable price. “An entire school uniform wardrobe, consisting of enough clothing for a boy or girl for a week, costs about $125,” said Arking.

Since 1958, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.

French Toast

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