Home / Knowledge / News / Apparel/Garments / French Toast expects double-digit sales growth this season
French Toast expects double-digit sales growth this season
Jul '12
French Toast Official School Wear, the leading supplier of children’s school uniforms and clothing that adheres to school dress code requirements, projects its back-to-school sales will increase by at least 10 percent, representing the company’s strongest season in five years.

Nearly one in four public school students attend a school with a uniform or dress code, and the company said there will be another 100,000 students who will be wearing such clothing for the first time beginning this fall.

Geographically, the South leads the way with more than 60,000 of those 100,000 public school students expected to wear clothing that is compliant with school policy in the coming school year.

“A dress code makes life easier for students, parents and administrators,” noted Michael Arking, President of frenchtoast.com. “The dress code puts children in the right frame of mind to learn, parents are spared unnecessary fights about what their children should wear, and administrators can more easily identify who belongs in the school and who doesn’t.” Arking added that there are even some studies and anecdotal evidence that a dress code can help prevent bullying.

The company said that parents are getting “double-duty” out of the uniforms, with many using the clothing for non-school occasions, such as attending church or family functions. There has also been a very positive response toward more fashion elements in girls’ uniforms, including feminine silhouettes for tops and on-trend styles in pants, and a larger selection of colors in polos for girls and in boys’ uniforms.

Certain schools have expanded their lists of acceptable top colors in their dress codes, and are even allowing shorts and skorts, at least until the summer heat subsides.

While parents are creatively stretching their back-to-school dollars, Arking cited the importance of French Toast’s price-value equation to parents who expect quality and durability at an affordable price. “An entire school uniform wardrobe, consisting of enough clothing for a boy or girl for a week, costs about $125,” said Arking.

Since 1958, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.

French Toast

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search