Home / Knowledge / News / Apparel/Garments / Between the Sheets debuts new sleep/lounge collection
Between the Sheets debuts new sleep/lounge collection
17
Jul '12
Between the Sheets announces the debut of new “Venus in Play” sleep/lounge collection. Arriving Spring/Summer 2013 this soft jersey loungewear group delivers understated elegance, subtle detailing and superior quality, all made in the USA, while broadening Between the Sheets’ lounge offerings to a lower price point.

“We’ve seen a build up of demand for quality sleepwear and intimates Made in the USA, at a reasonable price,” said Layla L’obatti, President of Between the Sheets. “We recently launched intimates collections with sets selling for under $100 to incredible response, we have no doubt with loungewear for which we are better known we will see a similar or greater response.

“With Venus in Play we are bringing our loungewear point of view to a lower price point; with all pieces retailing between $55-$75 and sets for under $150 these are sure to be popular sellers for mother’s day gift giving and summer vacation season.”

Between the Sheets is a proud part of New York City’s vibrant fashion industry and community. The company was recently named as a top emerging NYC based designer as part of Mayor Bloomberg’s inaugural NYC Design Entrepreneurs program.

“With manufacturing for most sleepwear and intimate apparel done oversees Between the Sheets is dedicated to sustainable US based manufacturing”, said Joshua Verleun, Between the Sheets VP for Sales and Marketing. “In an era where even the uniforms for our Olympic Athletes are made in a foreign country we have set out to make a product at a reasonable price that is still Made in America rather than settling for using patriotic brand images or iconography.”

“Between the Sheets’ launch was aided by funding from two SBA backed loans through a consortium of NYC credit unions dedicated to community development,” said L’obatti.

“Through this funding we have been able to support local contractors and jobs that otherwise would be sent overseas. We believe it is critical to our industry’s sustainability to reinvest in local manufacturing.”

Between the Sheets’ new collections and best selling basics will be shown by appointment during fashion market week August 4-8th in NYC Retailers/press may contact us through our website to book an appointment to see the collection.

Between the Sheets


Must ReadView All

Bangladesh panel to revise minimum wage for garment workers

Apparel/Garments | On 16th Jan 2018

Bangladesh panel to revise minimum wage for garment workers

The Bangladesh labour and employment ministry recently formed a panel ...

30th rank for India in WEF global manufacturing index

Textiles | On 16th Jan 2018

30th rank for India in WEF global manufacturing index

India has been ranked 30th on a global manufacturing index by the...

Patanjali items now available on e-commerce giants

Apparel/Garments | On 16th Jan 2018

Patanjali items now available on e-commerce giants

The products of Patanjali Ayurved Limited will now be available on...

Interviews View All

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search