Home / Knowledge / News / Apparel/Garments / Hugo's Boss Selection to be merged with Boss brand
Hugo's Boss Selection to be merged with Boss brand
18
Jul '12
With the positive evolution of the BOSS Selection brand in recent years, the Group has firmly established and consolidated its competence in the luxury segment for apparel and accessories. Now management is planning the next step, which will see the BOSS Selection range merged with the BOSS core brand.

"This move underscores the luxury and premium standards of our core brand BOSS and simultaneously enhances the uniqueness and clarity of our global brand image,” explained Claus-Dietrich Lahrs, CEO and Chairman of the Managing Board at HUGO BOSS AG. "At the same time we are also responding to our customers' desire to find an impactful range of luxury products in our core brand BOSS with its strong international profile."

This strategy has already been implemented very effectively in the new flagship stores in Paris, Beijing, London and Taipei. At these venues customers experience a holistic brand presentation that guides them through the various collections – from tailored fashions and sportswear through to the accessories and womenswear.

Flanking this process inside the company, the creative departments within the BOSS brand are being centralized. As a result, Kevin Lobo will be responsible for the collection areas Clothing/Dress Furnishing and Bernd Keller for Sportswear. 

This model was successfully introduced a good year ago in the Group's womenswear operations, with Eyan Allen at the helm for all the brands today.

HUGO BOSS


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search