Home / Knowledge / News / Apparel/Garments / Cherie Amie to raise fund for first lingerie line
Cherie Amie to raise fund for first lingerie line
Jul '12
When Tara Smith buys lingerie, she thinks of women in West Africa—and she wants intimate apparel enthusiasts everywhere to feel the same way.

The 26-year-old co-founder of Cherie Amie—a fair-trade intimate apparel company with operations in Cameroon and the first of its kind to contribute 100 percent of its profits to sustainable antipoverty measures for women—will say as much on Saturday when she holds a lingerie launch party at Dallas-based Swallow Lounge to celebrate her Indiegogo.com video campaign.

Her goal with the video: To raise $15,000 for her first lingerie line by Friday, August 31. "Why can't women look sexy to help other women?" she asks. "That's the question we want Indiegogo.com users to consider when they see our pitch."

Shot in a high-rise penthouse above Dallas, the video features three models posing tantalizingly in baby dolls, teddies, and panties handcrafted and sewn by artisans in Cameroon. 

A brief description under the video explains why the company needs $15,000 to jumpstart a lingerie line. Those who contribute will receive rewards that range from their choice of intimate apparel to the opportunity to appear as a Fair Lady in the official marketing campaign for Cherie Amie.

Smith, a Returned Peace Corps Volunteer, explains why she felt the need to start a lingerie line based on fair-trade principles and the Good Returns business model.

"After spending two years in Cameroon, I couldn't stop thinking about every purchase I made or how every dime I spent could help someone in poverty, especially women," she says. "For me personally, lingerie took a backseat. I want women everywhere to buy lingerie knowing that their purchase will change the lives of other women."

If the video succeeds in raising $15,000—a feat that requires Indiegogo.com users to meet or exceed the goal by the end of August—Smith says she will ramp up production to sell intimate apparel online before the Christmas holiday season.

As a Good Returns company, Cherie Amie will funnel 100 percent of its profits to qualifying nonprofits that make interest-free micro-loans to women. According to the World Bank, nearly 100 percent of borrowers worldwide repay their micro-loans every year, assuring that Cherie Amie will regain virtually all of its profits.

The company will also contribute 10 percent of its net income to Peace Tree Africa, a 501(c)3 tax-exempt nonprofit that she founded to finance sustainable development projects in partner communities across sub-Saharan Africa.

But Smith says the artisans she plans to employ under fair-trade principles reflect the most important part of the Cherie Amie business model.

"The women I met in Cameroon changed my life forever," she says. "I want to change theirs with decent wages and the market access their lingerie products deserve."

Cherie Amie

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search