Interviews
Indian apparel retail sector to grow at steady pace
19 Jul '12
3 min read
“There is lot more ‘prêt’ being introduced by Indian designers. Menswear, especially for the youth with trim fit, has emerged as major sales driver even for mature brands like Raymonds. In addition, custom tailoring surprisingly is making a comeback. The innovations like adjustable waist for chinos/pants have helped the middle-aged in metros to survive when Indian brands have deserted them,” he adds.
Talking about the impact of the entry of several global apparel brands in the Indian retail sector, he avers, “The globalization impact is felt in malls where Indian brands co-exist with global brands like Marks & Spencer, Mango, Zara, Benetton, Esprit etc. This co-existence under a roof is beginning to impact merchandising trends, discounts, off-season sale, etc.”
“If one brand declares the end of the season sale with 50 percent discount, several other brands follow blindly. This peer behavior is beginning to rewrite the Indian retailing, merchandising, etc.”
Fibre2fashion News Desk - India
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