Home / Knowledge / News / Apparel/Garments / Grand Targhee Resort to get uniforms from Outdoor Research
Grand Targhee Resort to get uniforms from Outdoor Research
21
Jul '12
Starting this fall, Outdoor Research, a leading, independent manufacturer of outdoor apparel and accessories, will provide uniforms for all winter and summer staff at western Wyoming’s Grand Targhee Resort.

Ski patrollers, ski instructors, snowcat guides, as well as staff in administration, lift operations and lodging, will all use Outdoor Research apparel, gloves and headwear as part of their Targhee uniform. In summer, operations staff leading hiking and mountain biking outings, along with on-site naturalists, will also use OR apparel.

Part of the appeal of working with a brand like Outdoor Research, given the wide range of activities summer and winter at Grand Targhee, was the breadth of its product line, said Ken Rider, director of marketing and sales at Grand Targhee Resort.

“Outdoor Research has really been growing its Sidecountry Collection in recent years, so that certainly made the brand appealing from the skiing side of things, but it also has the whole range of apparel and accessories for summer activities, and that’s a great match given the wide array of activities we offer here at Grand Targhee,” Rider said. “And, having a comprehensive uniform where you have your whole staff in one brand makes a lot of sense, especially when you’re dealing with two brands like these that are such a good match for each other.”

Rider said the collaboration will go beyond simply having staff in Outdoor Research gear. There will be a retail component, so that visitors at Targhee will be able to buy the Outdoor Research products they see staff using. As well, Targhee and Outdoor Research plan to collaborate on marketing initiatives with co-branded promotions.

Outdoor Research Director of Sales Dave Mahoney said Outdoor Research is proud to add Grand Targhee to the roster of North American resorts using Outdoor Research apparel for their uniform needs. OR has similar partnerships with Mt. Bachelor Resort in Oregon and Snoqualmie Pass Resort in Washington.

“Grand Targhee offers high-quality skiing in one of the most beautiful settings, which aligns perfectly with Outdoor Research’s commitment to build innovative product with beautiful aesthetics,” Mahoney said. “Grand Targhee offers an unbelievable area to test product and to further push the boundaries on what the Sidecountry product line represents to both Outdoor Research and Grand Targhee.”

Outdoor Research is Designed by Adventure. We provide Innovation and Inspiration for the Relentless Adventurer.

Grand Targhee Resort

Must ReadView All

Apparel/Garments | On 24th Apr 2017

ColDesi launches latest direct to garment printer

ColDesi, a pioneer in the direct to garment printer business, has...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Courtesy: NASA/JPL-Caltech

Textiles | On 24th Apr 2017

NASA designing advanced woven metal fabrics for space

Scientists at NASA are designing advanced woven metal fabrics for a...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search