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Fila debuts patriotic tennis apparel line for London games
Jul '12

Fila announced the debut of a special patriotic performance tennis apparel collection to be worn exclusively by Fila athletes on the courts of the All England Lawn Tennis and Croquet Club (All England Club) during the 2012 London Games.

Each athlete will wear a unique design in either his or her national colors or those of their favorite national sports team. In honor of the brand’s rich history in tennis and in keeping with the deep national pride inspired by the games, Fila’s new collection once again breaks new ground in the world of tennis apparel.

“Bringing color to the sport of tennis is such an integral part of Fila’s rich history, so it is only fitting that we advance the brand’s legacy with a truly unique collection infused with the vibrant national colors of our athletes,” said Gene Yoon, Chairman of Fila.

“It is a special honor to represent one’s country at the London Games, and we are thrilled that our athletes will play for their countries in a collection designed exclusively for each of them.”

The collection consists of unique designs of men’s and women’s performance tennis apparel for eight different countries. Top ranked Serbian Janko Tipsarevic will wear a performance crew that Fila’s design team developed for his Davis Cup matches, and his fellow countrywoman Jelena Jankovic will wear a dress that she will also wear for Fed Cup play.

The looks for both athletes are in the color combinations of the Serbian flag (red, royal and white) and don a patch of the Serbian flag on the back. Jelena’s dress features asymmetrical cutouts in the back and semi-circular taping in contrast colors. The front chest of each garment includes a patch of the crest from the Serbian flag.

Fila’s apparel for the Russian team members include a v-neck short sleeve shirt and matching skort for Vera Zvonareva in turkish sea (royal blue) with vertical stripe accents (white and red) on the side of the skirt or a solid short.

Both men’s and women’s looks have the coat of arms of the Russian Federation on the chest in white and a patch of the Russian flag on the back nape of the neck. The men’s crew will be worn by Dmitry Tursunov is solid Turkish sea with red and white horizontal accents on the sleeves. The men’s short has white and red vertical taping down the side seam.

Fila’s female player from Romania, Irina Begu, will wear a lemon yellow based v-neck crew and skort with accents in colors red and royal from the Romanian flag. The top has contrast color on the sleeve and around the v-neck which continues straight from the end of the v to the bottom seam of the top.

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