Home / Knowledge / News / Apparel/Garments / Fila debuts patriotic tennis apparel line for London games
Fila debuts patriotic tennis apparel line for London games
24
Jul '12

Fila announced the debut of a special patriotic performance tennis apparel collection to be worn exclusively by Fila athletes on the courts of the All England Lawn Tennis and Croquet Club (All England Club) during the 2012 London Games.

Each athlete will wear a unique design in either his or her national colors or those of their favorite national sports team. In honor of the brand’s rich history in tennis and in keeping with the deep national pride inspired by the games, Fila’s new collection once again breaks new ground in the world of tennis apparel.

“Bringing color to the sport of tennis is such an integral part of Fila’s rich history, so it is only fitting that we advance the brand’s legacy with a truly unique collection infused with the vibrant national colors of our athletes,” said Gene Yoon, Chairman of Fila.

“It is a special honor to represent one’s country at the London Games, and we are thrilled that our athletes will play for their countries in a collection designed exclusively for each of them.”

The collection consists of unique designs of men’s and women’s performance tennis apparel for eight different countries. Top ranked Serbian Janko Tipsarevic will wear a performance crew that Fila’s design team developed for his Davis Cup matches, and his fellow countrywoman Jelena Jankovic will wear a dress that she will also wear for Fed Cup play.

The looks for both athletes are in the color combinations of the Serbian flag (red, royal and white) and don a patch of the Serbian flag on the back. Jelena’s dress features asymmetrical cutouts in the back and semi-circular taping in contrast colors. The front chest of each garment includes a patch of the crest from the Serbian flag.

Fila’s apparel for the Russian team members include a v-neck short sleeve shirt and matching skort for Vera Zvonareva in turkish sea (royal blue) with vertical stripe accents (white and red) on the side of the skirt or a solid short.

Both men’s and women’s looks have the coat of arms of the Russian Federation on the chest in white and a patch of the Russian flag on the back nape of the neck. The men’s crew will be worn by Dmitry Tursunov is solid Turkish sea with red and white horizontal accents on the sleeves. The men’s short has white and red vertical taping down the side seam.

Fila’s female player from Romania, Irina Begu, will wear a lemon yellow based v-neck crew and skort with accents in colors red and royal from the Romanian flag. The top has contrast color on the sleeve and around the v-neck which continues straight from the end of the v to the bottom seam of the top.


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search