The store will carry the full Y-3 collection starting with the Spring/Summer 2012 season for Men and Women, including accessories and the brand’s iconic footwear styles.
All global Y-3 stores see sportswear being explored in completely new dimensions that represent both, Yohji Yamamoto’s signature sense of style, as well as adidas expertise and innovation in sport. The stores have been designed to follow Y-3´s global signature retail concept, characterized by a contemporary white, black and orange minimalist style.
In October 2002, Y-3 launched its first Spring/Summer 2003 collection in Paris. ‘In Japan, you can see the triple stripe everywhere, on trains and on the streets…I asked myself, how can I continue my creative life without this? So, I asked my assistant to call adidas.’ Yohji Yamamoto, Creative Director Y-3
Three years later, Y-3 made its New York Fashion Week debut. Since then and due to the ongoing demand for the brand Y-3 has developed a strong retail network and continues to expand its presence globally, specifically in South East Asia with the first store in the Philippines.
‘We live in a sport and body conscious age and it will continue to develop in this direction. The high-end fashion athletic business has not reached its peak yet. More such collaborations could be possible but Y-3 has an advantageous position, it has created a niche, being the originator of this market segment.’ Hermann Deininger, CMO adidas Sport Style and Performance Divisions.
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