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AYG 365's range stirs it up at Sturgis
Jul '12
All Year Gear 365’s (AYG 365’s) performance underwear is appealing to a new market and reaching out to the oft-overlooked biker segment at the legendary Sturgis Motorcycle Rally in Sturgis, SD as the Official Underwear of the Broken Spoke Saloon, world’s largest biker bar.

AYG 365’s first foray into the Sturgis scene includes creating a presence through co-sponsorship of the 1st Annual Miss Broken Spoke contest, as well as hosting an AYG Street Team, which will handle the distribution of tens of thousands of coupons, specially designed AYG Tech Silk t-shirts, bandanas, keychains, and of course, AYG 365’s underwear, throughout the Broken Spoke Saloon properties and downtown Sturgis.

The connection between the soft performance of AYG’s proprietary XTRdry quick-dry cotton as the “best thing between skin and leather”, was as simple as trying them on.

Keith DeNinno, part of the security and promotions team at Broken Spoke Saloon, was one of the recipients of a pair of AYG 365’s Boxers Briefs as part of the 1000 pair giveaway on www.facebook.com/AYGunderwear. DeNinno instantly became a fan of the soft comfort of breathable XTRdry cotton, which wicks moisture, dries quickly, maintains breathability and possibly most importantly, has AYG’s Acclimate Fresh anti-microbial treatment for stink-free fun.

Now DeNinno rides in AYG 365’s, or nothing at all. “AYG underwear is the best thing I’ve found to wear under leather because it wicks and dries quickly but it breathes, which is perfect for whatever I’m doing… working in the office, working out, or riding to the next bike rally.”


All Year Gear 365's (AYG 365's)

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