Home / Knowledge / News / Apparel/Garments / Why are Indian retailers not afraid of foreign brands?
Why are Indian retailers not afraid of foreign brands?
Jul '12
Mr Nischal Puri
Mr Nischal Puri
A lot of water has flown down the Ganges since the advent of organised retailing in India. The period has also witnessed, an increase in the number of foreign retailers setting up shop in India, with many more waiting on the sidelines.

In normal circumstances every business in which so ever sector is afraid of competition particularly from foreign brands, reminiscent of the so-called Bombay club in the early 1990’s. But in India, retailers always welcome competition from the likes of Wal-Mart, IKEA, etc.

“We need to encapsulate the force that drives the Indian psyche”, explains Mr Nischal Puri – a retail executive turned entrepreneur and now CEO of Brandis India, which provides consultancy to new innerwear and garment brands.

Mr Puri says, “India over the past many centuries has witnessed numerous invasions, be it from Turks, Afghans or the British. All these invasions have built a tremendous amount of resilience within Indians.

“When we realised that, we as a nation are so attractive, that we will not be able to avoid invasions, we adopted ourselves, wherein we compelled the external influences to get Indianised. 

“Deriving from the same logic, I guess Indian apparel retailers too are extremely resilient. They are fully aware that the entry of international players will help expand the market and will in turn upgrade their stores to meet the direct competiton.

“If we track the retail environment 4-6 years back, when the malls had started sprawling up in Indian cities, it was assumed that the unorganised retail will die. Instead, these retailers responded by changing their value offerings to the consumers.

“They upgraded their stores and made themselves fit to compete with organised retail. Today both the segments of retail are thriving”, he concluded by saying.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search