Home / Knowledge / News / Apparel/Garments / Why are Indian retailers not afraid of foreign brands?
Why are Indian retailers not afraid of foreign brands?
28
Jul '12
Mr Nischal Puri
Mr Nischal Puri
A lot of water has flown down the Ganges since the advent of organised retailing in India. The period has also witnessed, an increase in the number of foreign retailers setting up shop in India, with many more waiting on the sidelines.

In normal circumstances every business in which so ever sector is afraid of competition particularly from foreign brands, reminiscent of the so-called Bombay club in the early 1990’s. But in India, retailers always welcome competition from the likes of Wal-Mart, IKEA, etc.

“We need to encapsulate the force that drives the Indian psyche”, explains Mr Nischal Puri – a retail executive turned entrepreneur and now CEO of Brandis India, which provides consultancy to new innerwear and garment brands.

Mr Puri says, “India over the past many centuries has witnessed numerous invasions, be it from Turks, Afghans or the British. All these invasions have built a tremendous amount of resilience within Indians.

“When we realised that, we as a nation are so attractive, that we will not be able to avoid invasions, we adopted ourselves, wherein we compelled the external influences to get Indianised. 

“Deriving from the same logic, I guess Indian apparel retailers too are extremely resilient. They are fully aware that the entry of international players will help expand the market and will in turn upgrade their stores to meet the direct competiton.

“If we track the retail environment 4-6 years back, when the malls had started sprawling up in Indian cities, it was assumed that the unorganised retail will die. Instead, these retailers responded by changing their value offerings to the consumers.

“They upgraded their stores and made themselves fit to compete with organised retail. Today both the segments of retail are thriving”, he concluded by saying.

Fibre2fashion News Desk - India


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search