Home / Knowledge / News / Apparel/Garments / PVH Corp sign deal with Seidensticker for ARROW Brand
PVH Corp sign deal with Seidensticker for ARROW Brand
31
Jul '12
PVH Corp. is pleased to announce an agreement between its Cluett, Peabody & Co., Inc. subsidiary and Seidensticker Private Label GmBH to license the ARROW brand, beginning with the Spring 2013 shirt collections.

Under this agreement, distribution of the ARROW brand will include wholesale, retail, shop-in-shops, and e-commerce throughout selected countries in Europe. The licensed product categories include men’s woven and knit sport shirts and dress shirts, and will be designed, manufactured, and sourced by the Seidensticker Group.

“We are pleased to enter into this license agreement with Seidensticker,” said Ken Wyse, PVH’s President of Licensing. “Over the past few years, we have successfully repositioned the ARROW brand in existing European markets and introduced it to new territories. Partnering with Seidensticker, one of the leaders in the European dress shirt market is a wonderful opportunity to reach new customers and to further evolve the ARROW business.”

“We are excited to partner with PVH and look forward to continue growing the ARROW business together,” said Frank Seidensticker, one of the owners of the Seidensticker Group. “Our company is regarded for its innovative design and high-quality products. It’s one of the top three shirt manufacturers in the world and the most well-known in Germany.”

The Seidensticker Group currently manages shirt production for many other premium brands, and annually produces an average of 16 million shirts, primarily for distribution in the European market. North America and Europe are the largest markets for the ARROW brand, followed by Asia (India, the Middle East, Thailand, and China) and Latin America. The first collections distributed under the license agreement are expected to be in stores in January 2013.

PVH Corp

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search