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Women's apparel brand Foxcroft launches e-commerce website
Jul '12
Foxcroft, the leader in non-iron shirts as well as lifestyle apparel for women, announces the launch of its first-ever e-commerce website. This e-tail site will bring Foxcroft's signature prints and feminine, desk-to-dinner styles to women across the country.

FoxcroftCollection will highlight the brand's signature non-iron and wrinkle-free shirt collection – crisp, tailored button-downs in an array of colors, prints and silhouettes – along with a selection of knitwear and pants.  Sizes will run from 4-18 and will also include plus-sized options in 14W – 24W.  

"We're thrilled about the launch of Foxcroft's first e-shop," says Tom Dietrich, President of The Apparel Group, the parent company of Foxcroft.  "Women from coast to coast of all ages and sizes who have been loyal fans of our collection will now have an easier way to find the perfect pieces that complement their timeless sense of style."

Available at Nordstrom stores as well as in Bloomingdale's, Von Maur, Amazon.com and hundreds of specialty stores across the U.S. and Canada, Foxcroft has, over the last 20 years, established itself as a versatile women's apparel brand with classic lines, a clean silhouette and a cult following for its popular non-iron shirts.  The launch of FoxcroftCollection.com will allow women to browse and purchase a wider range from the brand, regardless of where they live. 

To celebrate the launch of the e-commerce site, Foxcroft is partnering with FabOverFifty as well as Time Inc.'s AllYou.com – two dynamic websites where women connect to share their personal style, give recommendations and enjoy fashion features and tips from experts.  The partnerships will include special promotions such as product giveaways and makeover contests.

In addition, Foxcroft is gearing up to celebrate its 25th Anniversary next year and will unveil its Foxcroft Silver collection of exclusive products online in honor of this industry milestone.


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