Home / Knowledge / News / Apparel/Garments / Iconic swimwear brand Jantzen unveils 2013 collection
Iconic swimwear brand Jantzen unveils 2013 collection
03
Aug '12
Jantzen, the iconic swim brand, which celebrated its 100th anniversary in 2010, has revisited its unrivaled legacy of innovative design and technology to inspire its new direction. Known for changing the “bathing to swimming” suit in the 1920s to glamorous 1950s styles worn by Hollywood icons including Marilyn Monroe, Elizabeth Taylor and Esther Williams, Jantzen is taking a leap forward by building on its rich heritage with a fresh point of view.

As a result, the 2013 collection features the introduction of new LYCRA BEAUTY technology - swimwear fabric which provides the newest evolution of shaping. This exciting addition supports the collection's modern take on the classics with trend-right styling, prints and innovative fabrics.

“Our mission was to return to Jantzen’s roots of revolutionizing swimwear, as a fashion leader and innovator. We wanted to build on Jantzen’s rich heritage and not be defined by it. We saw a clear white space within the swimwear market for designs that are bold, feminine and innovative. Our spring 2012 Brazil capsule collection, which was designed for and distributed exclusively to all Macy’s doors, received strong consumer response and was the guiding light for this change. It validated our vision for the new direction for 2013,” said Lana Todovorich, president of swimwear, activewear and shapewear at Perry Ellis International.

The new brand positioning launched at the July 21 - 24 SAF swim show at the historic Miami Convention Center and is already creating retail buzz and excitement. The 2013 collection features feminine silhouettes including peplum bandeaus, one-shoulder maillots, and push-up bras with cup sizes up to DD.

“We are offering much bolder prints that are fashion-forward such as photoreal techniques, large scale graphic roses and florals, mosaic and tile prints, as well as print mixing. Color continues to be important,” said Grace Fooden, SVP of design and merchandising for fashion brands.

“The collection delivers what confident women of today want from their swimwear, and the campaign reflects that bold yet clearly feminine spirit,” said Joakim Wijkstrom, chief marketing officer. “We are excited about the opportunity to take this innovative brand back to its roots and build on that heritage.”

As one of the most iconic heritage brands within the Perry Ellis International portfolio, the Jantzen marketing campaign will include traditional print and outdoor advertisements, but will also focus on digital and social media platforms as well as blogger partnerships.

Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel.

Perry Ellis International


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search