All the designs were created to solve the problems androgynous women, women who don't fit into the societal "feminine" category, faced when shopping for clothes such as jackets, vests and pants with actual pockets, button-down shirts that are not designed to accentuate the chest and hips. The designs are not form-fitting and do not taper at the waist and hips. These are some of the most common problems that are not being addressed.
But to them, it's more than just fashion. It's about challenging the gender roles societies have created. It's about staying genuine instead of making compromises to fit in. They believe that the way we dress says much more about our society than we think.
They hope the existence of the clothing line brings awareness and encourages people to be more accepting of others.
They're currently running a 27-day campaign on Kickstarter to help launch the first collection. Anyone who backs up the project can elect garments from the collection as a reward. The highest reward they are giving away is a leather bond book of the original sketches, drawings and concepts that led to the clothing line.
Apparel/Garments | On 28th May 2017
Over 45 per cent retailers in the US plan to utilise artificial...
Textiles | On 27th May 2017
The Fabric of Change initiative of Ashoka and the C&A Foundation is...
Competition is the best thing that can happen to a startup
Fabric does not restrict us from fashion trends
Fashion shows are also encouraging and highlighting sustainable fashion
About one in every 20 patients picks up an infection while hospitalised....
Swerea IVF AB
Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Gildan Activewear SRL
Gildan Activewear, a manufacturer and marketer of branded clothing and...
<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Apparel/Garments | On 26th May 2017