Home / Knowledge / News / Apparel/Garments / Sales down 7.4% at intimate apparel firm Maidenform in Q2
Sales down 7.4% at intimate apparel firm Maidenform in Q2
Aug '12
Maidenform Brands Inc. a global branded marketer of intimate apparel, reported second quarter 2012 net sales of $157.5 million, a decrease of 7.4% from the second quarter of 2011.  Reported EPS was $0.49 for the second quarter of 2012 compared to EPS of $0.50 for the second quarter of 2011. 

EPS excluding the litigation settlement recorded in the second quarter of 2011 was $0.67. The Company projects full year 2012 EPS in the range of $1.50 to $1.60 per share.   

"Sales and earnings were at the top end of our expectations for the second quarter," stated Maurice S. Reznik, Chief Executive Officer. "Gross margin improved 680 basis points since the first quarter of 2012, our inventory levels are down and we are poised for high single digit growth in sales and double digit growth in EPS in the second half. 

“Continued weakness in Europe and a choppy domestic market are placing downward pressure on our outlook, however we continue to execute well against our strategies and we are excited about our upcoming new product launches and branding initiatives."   

Financial Results for Second Quarter 2012 versus Second Quarter 2011

Net sales for the second quarter of 2012 decreased $12.5 million, or 7.4%, to $157.5 million.  Wholesale segment net sales for the second quarter of 2012 decreased $12.4 million, or 8.1%, to $141.4 million. Retail segment net sales decreased $0.1 million, or 0.6%, to $16.1 million. 

Click here to read more details: 

Maidenform Inc

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search