Home / Knowledge / News / Apparel/Garments / Gap's 'Icon Redefined' collection gets musical touch
Gap's 'Icon Redefined' collection gets musical touch
09
Aug '12
Gap's global marketing campaign for fall—Shine—brings its "Icon Redefined" collection to life by featuring an eclectic mix of musicians and dancers wearing Gap's signature pieces updated with a modern design point of view and rich fall color palette.

Recognized for inspiring creativity and helping to move culture forward in an inventive way, cast members include musicians Seth and Scott Avett from the Avett Brothers; American pop duo Karmin; professional "Jookin" dancer Lil' Buck; singer-songwriter Lia Ices; Chinese-born San Francisco ballet dancer Yuan Yuan Tan; musician Kaki King; and singer-songwriter Nicki Bluhm. Each cast member embodies what it means to be bright and was photographed while performing their art form in motion.

"Gap's fall collection clearly reflects our casual, American style through modern interpretations of our iconic classics that customers can really make their own," said Seth Farbman, Gap's Global Chief Marketing Officer. "With Shine, we continue our brand's tradition of introducing emerging artists and musicians that inspire people creatively to make their mark on the world. It's this kind of energy and passion for individual style that we are infusing into our clothes today."

As part of the campaign, Gap will showcase cast members through an eight-week content series on Gap's social media channels. Inspirational content includes a YouTube video of Lil' Buck jookin', a Facebook how-to tutorial of Kaki King's guitar tricks, style tips from Nicki Bluhm on Foursquare and a series of share-worthy quotes from the cast. To follow the content series, visit Gap's Facebook, Twitter, YouTube, Foursquare, Pinterest and Instagram communities. Join the conversation with the hashtag #shine.

Gap's collaboration with well-respected fashion and lifestyle websites, Styld.by, continues with new partners and content this fall. Using pieces from the Icon Redefined collection, each website styles looks from their own point of view and then delivers those looks in a way that encourages people to engage and share them through social media. On August 16th, each Styld.by partner, including Refinery29, WhoWhatWear, Lookbook, Rue and Stereogum, will host in-store events to celebrate the launch of the fall collection.

Shine will appear in September issues of national magazines including Vogue, Lucky, InStyle, Glamour, GQ, Men's Health, Rolling Stone and Nylon and outdoor in key markets including New York, Los Angeles, San Francisco and Chicago. The campaign was developed in partnership with Ogilvy, and Styld.by was developed in partnership with AKQA.

Fall 2012 Icon Redefined Collection

The Icon Redefined collection for women includes the Always Skinny Jean, Sexy Boyfriend Jean and Colored Corduroy, which range in price from. These bottoms pair with the Boyfriend Shirt and Fitted Boyfriend Shirt, available in a variety of fabrics, colors and styles including solid, plaid, ruffle and stripes; the Academy Blazer, a shrunken fit blazer in ponte knit with contrast piping in a range of fall colors; as well as the Boy Tee.


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search