“We enjoy a rapidly expanding footprint in Idaho, with the Palouse Mall location marking the eighth DownEast store in the state,” said Rich Israelsen, chief operating officer for DownEast. “The tremendous success of our other Idaho stores made it a simple decision for us to open in Moscow. We exceeded our first-week sales expectations and we’re very appreciative of the enthusiastic response from local shoppers.”
Israelsen added that the company is especially excited to share its “boutique on a budget” philosophy with students at UI. The just-off-campus location puts DownEast’s stylish, quality clothing within their easy reach – and at prices they can truly afford.
James Walker has been named as the store’s manager and will oversee a staff of eight. His previous retail management experience includes positions at both Rue 21 and Famous Footwear in the Palouse Mall.
DownEast, a leader in stylish and affordable apparel, home furnishings and accessories, believes that shopping should be a fun, guilt-free experience. Founded in 1991 and still family owned and operated, DownEast continues its goal of bringing customers the very best merchandise – from national brands to its own DownEast lines of home furnishings and DownEast Basics apparel – at the very best prices.
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