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US Olympic medalists endorse sportswear firm 4POINT4
16
Aug '12
New sports apparel company 4POINT4 launched its brand with an innovative athlete endorsement deal tied to U.S. Olympic beach volleyball players and silver medalists, April Ross and Jennifer Kessy.

The details of the deal included 4POINT4 designing the official Olympic performance apparel for both Ross and Kessy and, based on their performance, the brand donated sports equipment to developing nations throughout the world.

With the philanthropic dollars generated through Ross and Kessy’s stellar Olympic play, 4POINT4 supported beach volleyball tournaments in Cité Soleil, Haiti – a United Nations-designated red zone area –while the Olympic Games were being played.

The “sister city” campaign to have simultaneous volleyball matches in an underserved area of Haiti during the Olympics is all part of the brand’s mission to increase access to play in developing countries.

4POINT4 built the beach volleyball courts in Haiti as well as donated all the necessary equipment, from nets to balls, and uniforms for all the underprivileged children. While the “sister city” campaign spanned the length of the Olympics, the courts and equipment will remain in Haiti year-round, allowing for continued beach volleyball camps and activities on an on-going basis.

The location of the “sister city” campaign in Haiti was chosen in connection to a larger project for which 4POINT4 is a Founding Sponsor, the development of the first-ever professional soccer stadium in Haiti, called Phoenix Stadium.

The stadium is being designed by world-renowned architect Carlos Zapata (architect of Soldier Field in Chicago, among many other notable projects) and is set to break ground in the next few months. The stadium will literally be built from the rubble of the 2010 Haiti earthquake and is part of a “commitment to action” to the Clinton Global Initiative.

For Ross and Kessy, the endorsement deal goes beyond just the Olympics. The players will wear 4POINT4 for their FIVB World Tour and have a trip planned to Haiti to see first-hand the impact they are having on the underprivileged youth. 4POINT4 will continue to donate sports apparel and equipment to underprivileged youth on their behalf.

“To be an Olympic athlete you need to be a little selfish and think about your own needs a lot. Now that the Olympics are over, I can't wait to help others and put my needs on the back burner,” says Kessy.

“Having the chance to play sports growing up teaches you all kinds of life lessons, it gives young people confidence and instills in them motivation and drive to be the best one can be, it's absolutely invaluable in my opinion,” says Ross. “The fact that we can help children through the support we are given by 4POINT4 is such a blessing. I really feel like it can be life changing for those kids. And by providing lasting equipment and infrastructure hopefully it will benefit the communities for years to come.”

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