Home / Knowledge / News / Apparel/Garments / US Olympic medalists endorse sportswear firm 4POINT4
US Olympic medalists endorse sportswear firm 4POINT4
16
Aug '12
New sports apparel company 4POINT4 launched its brand with an innovative athlete endorsement deal tied to U.S. Olympic beach volleyball players and silver medalists, April Ross and Jennifer Kessy.

The details of the deal included 4POINT4 designing the official Olympic performance apparel for both Ross and Kessy and, based on their performance, the brand donated sports equipment to developing nations throughout the world.

With the philanthropic dollars generated through Ross and Kessy’s stellar Olympic play, 4POINT4 supported beach volleyball tournaments in Cité Soleil, Haiti – a United Nations-designated red zone area –while the Olympic Games were being played.

The “sister city” campaign to have simultaneous volleyball matches in an underserved area of Haiti during the Olympics is all part of the brand’s mission to increase access to play in developing countries.

4POINT4 built the beach volleyball courts in Haiti as well as donated all the necessary equipment, from nets to balls, and uniforms for all the underprivileged children. While the “sister city” campaign spanned the length of the Olympics, the courts and equipment will remain in Haiti year-round, allowing for continued beach volleyball camps and activities on an on-going basis.

The location of the “sister city” campaign in Haiti was chosen in connection to a larger project for which 4POINT4 is a Founding Sponsor, the development of the first-ever professional soccer stadium in Haiti, called Phoenix Stadium.

The stadium is being designed by world-renowned architect Carlos Zapata (architect of Soldier Field in Chicago, among many other notable projects) and is set to break ground in the next few months. The stadium will literally be built from the rubble of the 2010 Haiti earthquake and is part of a “commitment to action” to the Clinton Global Initiative.

For Ross and Kessy, the endorsement deal goes beyond just the Olympics. The players will wear 4POINT4 for their FIVB World Tour and have a trip planned to Haiti to see first-hand the impact they are having on the underprivileged youth. 4POINT4 will continue to donate sports apparel and equipment to underprivileged youth on their behalf.

“To be an Olympic athlete you need to be a little selfish and think about your own needs a lot. Now that the Olympics are over, I can't wait to help others and put my needs on the back burner,” says Kessy.

“Having the chance to play sports growing up teaches you all kinds of life lessons, it gives young people confidence and instills in them motivation and drive to be the best one can be, it's absolutely invaluable in my opinion,” says Ross. “The fact that we can help children through the support we are given by 4POINT4 is such a blessing. I really feel like it can be life changing for those kids. And by providing lasting equipment and infrastructure hopefully it will benefit the communities for years to come.”

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search