Home / Knowledge / News / Apparel/Garments / Lifestyle brand TAVIK names Mark Powell as Creative BD
Lifestyle brand TAVIK names Mark Powell as Creative BD
17
Aug '12
Tavik announces Mark Powell as its Creative Brand Director, a position in which he will supervise the brand’s global design direction. In his new role, Powell will use his experience to strengthen the creative direction of Tavik while also staying true to its vision as a lifestyle brand designed for active individuals engaged in the modern beach and music culture.

Powell brings over ten years of experience to the Tavik brand. Having spearheaded his own visual marketing agency, Humble Giants, which delivered leading youth marketing campaigns for clients such as Mammoth Mountain and other California resorts, Powell knows how to successfully engage brands with their audiences. Prior to this, Powell served as Art Director for multiple brands within the action sports industry and perfected his eye for forward-thinking designs.

“As Tavik continues to excel, Mark Powell will play an important role in driving growth for the company through his expertise in creative and visual communication,” says Tavik Founder Erik Paulsen. “He is exceptionally talented and brings inspiration, leadership and vision to the Tavik team. We are proud to have him on board.”

Powell will execute all aspects of design for Tavik, including new media marketing efforts. Under his new title, he produced Tavik’s Holiday 2012 line, which was very well received by retailers. Most recently, Powell steered the design direction of Tavik’s Spring 2013 collection, which debuted at Agenda earlier this month.

Holding an MBA in Film from Chapman University, Powell is heavy into storytelling and will exercise this skill in developing the Tavik brand. Tavik’s Spring 2013 collection is inspired by the heat of summer, which lends itself to pool parties and music festivals. Whether by sea, on land, or in one’s own mind, each piece incites exploration and encourages the wearer to mix and match varying pieces of the line - just like the perfect playlist.

“I’m honored that Tavik has created a position that enables me to help strengthen the brand,” says Powell. “Tavik has such a strong heritage, giving it great potential for big things. This is an exciting opportunity for me to help shape and expand the brand.”

Keep an eye on Tavik in 2013 as Powell is already working to expand the brand’s offering with a full accessories collection and a new bottoms program.

Tavik will showcase its men’s Spring 2013 and women’s swimwear collections at PROJECT in Las Vegas from August 20-22 at the Mandalay Bay.

Tavik is an original lifestyle brand that produces premium collections for active individuals engaged in the modern beach and music culture. Founded in 2004 by a team of visionaries seeking to create a brand that reflected their Southern California lifestyle, Tavik has stayed true to its vision, offering superior apparel and accessory collections every season.

Tavik


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search