Home / Knowledge / News / Apparel/Garments / A very positive response to VISION concept
A very positive response to VISION concept
21
Aug '12
VISION ended its very first edition as the merger of CPH VISION & Terminal-2 on Saturday the 11th of August. The launch of VISION and the merger is/was a success – and exhibitors, visitors and the VISION team left the fair area with renewed optimism and a very positive result.
 
VISION had 17.838 visitors from 9-11.th of August with a high attendance on Thursday and Friday and lower attendance on Saturday. This great result marks the importance of VISION as a fashion and business platform in Copenhagen.

VISION presented an SS13 portfolio of 347 brands in six areas – all carefully defined areas with a mix of menswear, women’s wear, accessories and footwear. VISION exhibitors representing an exclusive blend of Scandinavian and international design-driven brands, urban and denim brands as well as up-and-coming designers.
 
Visitors were mainly from the Nordic countries - showing an increase of 28% compared to the total visitor number from CPH Vision & Terminal-2 in August 2011. The Nordic retailers are indeed back at the fair as they represent 84 % of the total attendance figures.

Peter Fenger Selchau, CEO at VISION says; “We believe the large increase in Nordic buyers is a result of the merger and a new marketing strategy at VISION. Buyers and press from selected countries in the Nordic region and Northern Europe were this season invited personally by post several times in the months of April, May and June.“

Besides the rise in Nordic retailers, exhibitors report a noticeable and interesting high increase in visitors from Japan, China, Finland and Russia. Furthermore exhibitors have reported a positive high attendance of Danish and  international press as well as key buyers from Matches, Muotikuu, Selfridges, Asos, Square, Quartier 206, Question air and exclusive Japanese stores. An increase in foreign visitors is also praised – with a 21% rise in international buyers in comparison to the visitor numbers from both fairs in August 2011.
 
The VISION concept with the six new areas proved right in the result of exhibitors reporting of great trade, increasing optimism and new business – the buyers were inspired and ready to try out new brands as well as order signing right away at the VISION fair. The purchasing atmosphere proved positive and visitors and exhibitors all praised the beautiful, yet rough surroundings as well as the bubbly and positive atmosphere at the venue. The Garden was a great oasis for both visitors and exhibitors in between meetings and write down of orders.

Peter Fenger Selchau, CEO at VISION says; “The positive reception of the VISION concept and the merger of the two fairs proved to be necessary and the right decision taking in perspective of this nice result. This is a step in the right direction for Copenhagen Fashion Week, but we still have a lot of work. The infrastructure in the city needs to work and this will be of main focus until solved.”

CPH VISION

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search