Home / Knowledge / News / Apparel/Garments / Leven Rambin launches Kenneth Cole Fall-Winter ad campaign
Leven Rambin launches Kenneth Cole Fall-Winter ad campaign
23
Aug '12
Featuring the tagline "Wear Your Voice," the Kenneth Cole F-W 2012 ad campaign focuses on the idea that fashion is a powerful communication vehicle, and that clothing choices say a lot about you as an individual, so control the message you send, tell the world who you are…Wear Your Voice.

The campaign was shot in New York City by fashion photographer and filmmaker Sharif Hamza (whose previous work has appeared in the pages of Vogue Paris, Vogue Russia, LOVE, Dazed & Confused, and Interview).  Featuring supermodel Julia Stegner and Jon Kortajarena, the imagery depicts the brand's juxtaposing elements.

Its downtown style is articulated through the use of industrial materials and contrasting shapes – a combination of modern utilitarian styling mixed with subtle touches of sophistication infuse the campaign with an air of power, sexuality, and strength.

Breaking in the September issue of national magazines including Vogue, Elle, InStyle, and Details, as well as on kennethcole.com, the campaign will feature key pieces from both the Kenneth Cole New York, and the newly launched Kenneth Cole Collection lines.

Another extension of the campaign includes a provocative short film shot by Sharif featuring Julia and Jon that centers on the idea of instant attraction. The film captures their "what might have been" fantasy of a brief sexual encounter between them. The film will live on kennethcole.com and in-store, as well as various other digital and social channels including Facebook and YouTube.

Mr. Cole, Chairman and Chief Creative Officer said, "When we created this campaign we were intrigued by the idea that in every given day most people you encounter don't get to know any more about you than how you choose to present yourself.

“And that each time you get dressed you have a very powerful opportunity to define yourself on your terms, and in many ways you can be the person you want to be, or aspire to be, based on these (clothing) choices."

In addition to the F-W 2012 campaign, the company will celebrate the introduction of Kenneth Cole Collection with the August launch of an innovative, interactive microsite designed to immerse the customer in a digital experience that reflects the sophisticated, elevated tone of the new Collection. 

Through editorially-stylized photography, users will be invited to embark on a self-guided journey of discovery as they explore the rich details of Kenneth Cole Collection. 

“The site will include: a dynamic shop-able look book where visitors can browse by outfit; behind-the-scenes video content; and, an 8-week celebrity-curated Instagram campaign where visitors can add their "voice" to the site by submitting imagery inspired by weekly themes using #KCCVoices.

The campaign will launch with Hunger Games actress Leven Rambin who is curating the theme "Provocative" and will followed  by visionaries in the realm or art, music, and technology such as artist Curtis Kulig, DJ Mia Moretti, and Mashable Editor Lauren Indvik. 

Kenneth Cole

Must ReadView All

Textiles | On 30th May 2017

CAI estimates 2016-17 cotton crop at 340.5 lakh bales

Cotton Association of India (CAI) has retained its earlier estimate...

Courtesy: World Bank/Claude Renault

Textiles | On 30th May 2017

India’s economic fundamentals remain strong: World Bank

India remains the fastest growing economy in the world – economic...

Courtesy: Dollar Industries

Apparel/Garments | On 30th May 2017

Dollar Industries registers Rs 906 cr turnover in FY17

Hosiery major Dollar Industries Limited registered a turnover of Rs...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search