Home / Knowledge / News / Apparel/Garments / Leven Rambin launches Kenneth Cole Fall-Winter ad campaign
Leven Rambin launches Kenneth Cole Fall-Winter ad campaign
23
Aug '12
Featuring the tagline "Wear Your Voice," the Kenneth Cole F-W 2012 ad campaign focuses on the idea that fashion is a powerful communication vehicle, and that clothing choices say a lot about you as an individual, so control the message you send, tell the world who you are…Wear Your Voice.

The campaign was shot in New York City by fashion photographer and filmmaker Sharif Hamza (whose previous work has appeared in the pages of Vogue Paris, Vogue Russia, LOVE, Dazed & Confused, and Interview).  Featuring supermodel Julia Stegner and Jon Kortajarena, the imagery depicts the brand's juxtaposing elements.

Its downtown style is articulated through the use of industrial materials and contrasting shapes – a combination of modern utilitarian styling mixed with subtle touches of sophistication infuse the campaign with an air of power, sexuality, and strength.

Breaking in the September issue of national magazines including Vogue, Elle, InStyle, and Details, as well as on kennethcole.com, the campaign will feature key pieces from both the Kenneth Cole New York, and the newly launched Kenneth Cole Collection lines.

Another extension of the campaign includes a provocative short film shot by Sharif featuring Julia and Jon that centers on the idea of instant attraction. The film captures their "what might have been" fantasy of a brief sexual encounter between them. The film will live on kennethcole.com and in-store, as well as various other digital and social channels including Facebook and YouTube.

Mr. Cole, Chairman and Chief Creative Officer said, "When we created this campaign we were intrigued by the idea that in every given day most people you encounter don't get to know any more about you than how you choose to present yourself.

“And that each time you get dressed you have a very powerful opportunity to define yourself on your terms, and in many ways you can be the person you want to be, or aspire to be, based on these (clothing) choices."

In addition to the F-W 2012 campaign, the company will celebrate the introduction of Kenneth Cole Collection with the August launch of an innovative, interactive microsite designed to immerse the customer in a digital experience that reflects the sophisticated, elevated tone of the new Collection. 

Through editorially-stylized photography, users will be invited to embark on a self-guided journey of discovery as they explore the rich details of Kenneth Cole Collection. 

“The site will include: a dynamic shop-able look book where visitors can browse by outfit; behind-the-scenes video content; and, an 8-week celebrity-curated Instagram campaign where visitors can add their "voice" to the site by submitting imagery inspired by weekly themes using #KCCVoices.

The campaign will launch with Hunger Games actress Leven Rambin who is curating the theme "Provocative" and will followed  by visionaries in the realm or art, music, and technology such as artist Curtis Kulig, DJ Mia Moretti, and Mashable Editor Lauren Indvik. 

Kenneth Cole


Must ReadView All

Apparel/Garments | On 22nd Sep 2017

Govt announces new duty drawback rates for garments

The Government of India has today announced the new duty drawback...

Courtesy: ITMA

Textiles | On 22nd Sep 2017

ITMA 2019 to focus on smart garment technologies

ITMA 2019, the world's largest textile and garment technology...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search